Jesse Sanchez, Writer
Putting a spotlight on the state of spray foam roofing
By Jesse Sanchez. General Coatings and NRCA dive into what makes spray foam roofing a practical solution for contractors. This episode of Coffee Conversations® took a close look at spray foam roofing’s role in modern roof systems and why it has been under-examined despite decades of proven performance. Sponsored by ...
A guide to stronger thermoplastic welds
By Jesse Sanchez. This new technical guide gives roofing pros a clearer path to stronger seams and longer roof lifespans by breaking down the science behind welding thermoplastic membranes in the field. Leister is spotlighting a critical part of roofing work with a new technical guide that explains how precise ...
Before you TPO your metal roof, know the code and cost realities
By Jesse Sanchez. A TPO retrofit might look simple on paper, but contractors warn that code, load and long-term performance details can shift the real value of the project. Before building owners commit to a TPO installation over an existing metal roof, Roof Hugger says the first step is confirming ...
Unlocking longevity through smarter roof care
By Jesse Sanchez. Regular maintenance keeps facilities operating smoothly while protecting long-term investments. Benchmark works with facility leaders who want to extend the life of their assets, and roof health sits at the center of that strategy. Roof maintenance may sound routine, but experts say the impact is anything but ...
How productivity technology is reshaping commercial contracting
By Jesse Sanchez. As contractors expand across states and service lines, Dataforma gives teams a scalable system that unifies documents, reporting, project data and field communication in real time. Commercial contractors are navigating larger footprints and more complex workflows than ever and Dataforma is positioning itself as a central system ...
Inspection to action: Turning data into revenue
By Jesse Sanchez. This CoatingsTalk webinar broke down how contractors used inspections and data to drive consistent revenue and build stronger customer relationships. In this CoatingsTalk RLW, held on December 3, 2025, at 12 p.m. PT, Megan Ellsworth met with Zach Carpenter of Jobba to discuss how technology, ...
Commercial roofers press for unified software as tech stacks grow unwieldy
By Jesse Sanchez. Commercial roofing contractors are pushing hard for technology that actually fits how they sell, service and manage roofs instead of juggling a dozen disconnected tools. Terial is positioning itself as a one-stop technology partner for commercial roofing contractors who are tired of managing sprawling software stacks that ...
Cerrando el 2025 con éxito
Por Jessica Bravo. Un año de crecimiento, conexión y comunidad en RoofersCoffeeShop® En Español. Para celebrar y conmemorar un gran año para The Coffee Shops™, se ha reunido el contenido más destacado que nuestros lectores y oyentes disfrutaron a lo largo del año. A continuación, presentamos un resumen ...
Modern roofing companies are winning with digital tools and real talk
By Jesse Sanchez. Emerging roofing companies are using digital tools to build trust and outperform more established competitors. In an industry where traditional operations consisted of a boots-on-the-roof mentality, a new generation of roofing professionals are rewriting the playbook. Backed by smart technology, social media savvy and a deep focus ...
Leveraging the off-season to build momentum for 2026
By Jesse Sanchez. A new Read Listen Watch® session explores how roofing professionals can turn downtime into strategic growth through planning, training and technology. TAMKO® takes center stage in an upcoming Read Listen Watch® focused on helping roofing professionals rethink what the off-season can deliver for their businesses. Set for ...
