Jenny Yu, Writer & Reporter
From humble beginnings to national success
By Jenny Yu. The Stienecker brothers shared how Nitro Roofing has evolved from local roofing work into an in-demand national contractor. For more than 25 years, Nitro Roofing & Construction has built its reputation on family values, hard work and a commitment to quality craftsmanship. In a recent episode ...
A multi-faceted solution for flat roofs
By Jenny Yu. S-5! introduces their latest solar attachment product to the general construction market. At the 2026 International Roofing Expo (IRE), Karen Edwards spoke with Todd Lindstrom, product specialist at S-5!, about the company’s new product, the Facet™ Mount and how this development broadens the company’s reach across ...
Choosing metal tools you can trust
By Jenny Yu. Mark Bitten of Them Roof Boys shares why Van Mark Products is their go-to for reliable metal equipment. On the average roofing jobsite these days, leading with efficiency and precision are key to ensuring a successful project. In a recent episode of Roofing Road Trips®, Karen ...
Natural colors and intentional design
By Jenny Yu. Build customer trust by keeping up with the latest trends in exterior building design. In a recent episode of Roofing Road Trips®, Karen Edwards spoke with Shara Gamble, CEO of Attic Breeze, to discuss emerging trends in the exterior design space and how contractors can ...
Fasteners that separate themselves from the pack
By Jenny Yu. K9 Fasteners deliver speed, strength and safety for contractors. In a recent From the Ground Up episode, host Karol Weyman spoke with Barry Campbell of Campbell Contracting LLC and K9 Fasteners® about how innovation in fastening technology is helping contractors improve efficiency, safety and cost effectiveness ...
From coatings to covering the full building envelope
By Jenny Yu. ASC Building Materials is positioning itself as a rising force in the roofing and building materials space. Momentum is building for ASC Building Materials as the company continues to expand its footprint through their product offerings and industry presence. At the 2026 International Roofing Expo, Megan ...
Thick requirements, thin solutions
By Jenny Yu. Evolving energy codes drive roofing professionals to rethink how they meet performance demands. As energy efficiency requirements continue to tighten across the United States, roofing contractors are facing a new set of challenges, from increased insulation demands to fewer code exceptions. Wes Sherrer of Versico Roofing ...
Celebrating 75 years by looking forward
By Jenny Yu. With new plants, colors and sustainability programs, IKO Industries is laying out the groundwork for its next 75 years. At the 2026 International Roofing Expo (IRE), Karen Edwards of The Coffee Shops™ met with an all-star lineup of IKO Industries leaders to discuss the manufacturer’s newest ...
New loyalty initiative focuses on training, trust and contractor success
By Jenny Yu. READYSLATE is investing in contractors with tools and education designed to drive long-term success. Contractor relationships are becoming increasingly central to product performance and brand reputation in the roofing industry. In a recent Roofing Road Trips® episode hosted by Karen Edwards, Pablo González Rodríguez of READYSLATE® ...
Being the change in the coatings industry
By Jenny Yu. RCMA’s new membership program gives contractors the opportunity to expand their expertise, grow their business and contribute to the advancement of coatings in the marketplace. After dedicating over 10 years in the construction industry working for big firms, Jon Hudson and Brody Christenson realized it was ...
