Jenny Yu, Writer & Reporter
Roofing sales automation drives measurable growth for Conrad Roofing
By Jenny Yu. By partnering with Webrunner Media, Conrad Roofing significantly improved response times, appointment set rates and revenue with a centralized automation platform. Roofing contractors looking to improve sales processes and lead conversion should take note of the results detailed in “From 38% to 95% Appointment Set ...
Veterano sorprendido con un techo nuevo gratis
Por Jenny Yu, traducido por Alberto Torres. Una familia de Montana ganó un concurso organizado por su compañía local de techado, recibiendo el tan necesario regalo de un techo nuevo. Cuando Cheryl y Marty Ash, de Billings, Montana, recibieron una visita sorpresa de YellowBall Roofing and Solar, pensaron que simplemente ...
Spray foam industry builds momentum at 2026 convention
By Jenny Yu. The 2026 SPFA Convention and Expo brought together contractors and manufacturers to focus on education and growth. The Spray Polyurethane Foam Alliance (SPFA) 2026 Convention and Expo brought the spray foam industry together, drawing nearly 2,300 attendees and 106 exhibitors to Las Vegas for several days ...
Solving the puzzle of roof drainage
By Jenny Yu. Hunter Panels highlights the power of tapered insulation on low-slope roofs. At the 2026 International Roofing Expo, Karen Edwards of The Coffee Shops™ spoke with Tim Rood, manager of tapered design for Hunter Panels, about the critical role tapered insulation plays in ensuring proper drainage and long-term ...
Prioritizing innovation, speed and ease for roofing contractors
By Jenny Yu. H.B. Fuller’s adhesives provide trustworthy solutions for low-slope and metal roofing systems. Before the main festivities of the 2026 International Roofing Expo began, Karen Edwards had a chance to chat with Denise Tripamer, director of global marketing at H.B. Fuller, about what expo attendees could expect ...
Real people, doing real work
By Jenny Yu. K9 Fasteners leader Barry Campbell discusses innovation, creativity and the state of the industry. At the 2026 National Frame Building Association (NFBA) Conference and Expo, Dani Sheehan of The Coffee Shops™ had a chance to sit down with Barry Campbell of K9 Fasteners to hear ...
OneDek® takes the stage
By Jenny Yu. IRE attendees explored how the insulated roof deck system streamlines installation and boosts performance. At the International Roofing Expo (IRE) 2026, All Weather Insulated Panels (AWIP) showcased its latest innovation in low-slope roofing: OneDek® insulated roof deck system. Industry professionals attending the show had the opportunity ...
Celebrating 75 years of innovation and expansion
By Jenny Yu. At IRE 2026, IKO showcased new solutions designed to save time and support contractor success. 2026 marks a milestone year for IKO Industries, celebrating 75 years in business. At the 2026 International Roofing Expo, IKO highlighted its commercial roofing solutions while emphasizing hands-on engagement and forward-looking ...
SEO campaign secures Gold at AVA Digital Awards
By Jenny Yu. Webrunner Media earned top honors at the AVA Digital Awards for a campaign that significantly boosted organic search performance. A recent article, “Webrunner Wins Gold at the AVA Digital Awards for SEO Campaign,” highlights major industry recognition for Webrunner’s digital marketing strategy. The Gold AVA Digital ...
From carpenter to innovator
By Jenny Yu. An experienced tradesperson explains how real-world experience led to a better way to organize tools with Veto Pro Pac. Frustration on the jobsite often sparks innovation, and for Roger Brouard, that frustration led to the creation of one of the most recognized tool storage brands in ...
