Jenny Yu, Writer & Reporter
Elevate your business with the power of referrals
By Jenny Yu. One industry expert advises contractors on how to separate themselves from the competition at IRE 2026. At the 2026 International Roofing Expo, Karen Edwards spoke with Rebecca Mayo, director of partnerships at gFour Marketing, about the company’s mission to help home improvement contractors turn happy customers ...
A vision for the built environment
By Jenny Yu. At IRE, AWIP showcases innovative building solutions and purposeful partnerships. All Weather Insulated Panels (AWIP) is bringing engineering-driven innovation to the forefront of commercial construction, and that was on full display at the 2026 International Roofing Expo in Las Vegas. Charles Schafer, AWIP’s Eastern region sales ...
Making businesses feel more human
By Jenny Yu. Roofing Business Partner helps contractors align technology and processes for stronger scalability and customer satisfaction. As roofing companies grow, many discover that adding new technology alone does not solve operational problems. Disconnected systems, inconsistent processes and lackluster employee adoption often create issues that impact both production ...
Lightweight slate redefines what’s possible
By Jenny Yu. READYSLATE’s redesigned slate system delivers durability, sustainability and efficient installation. At the 2026 International Roofing Expo, Lauren White of The Coffee Shops™ had a chance to visit the READYSLATE® booth and speak with Jason Rynd of the Vermont Slate Company, READYSLATE's manufacturer. Jason highlighted a ...
Amplifying the voice of roof coating contractors
By Jenny Yu. RCMA’s contractor program helps contractors grow their roof coating businesses through education, networking and advocacy. When Cody Wilson, president of Unicote Industrial Roofing Corporation, learned of the Roof Coatings Manufacturers Association (RCMA)’s new contractor membership program at the end of 2025, he was eager to join. ...
Fifth-generation roofer wins SkillsUSA competition
By Jenny Yu. The competition provides young people with an opportunity to develop essential skills and invaluable experiences. At the Oregon SkillsUSA 2026 competition, Lauren White of The Coffee Shops™ spoke with the winner and sole participant, Eric Schilling, and his father, Mike Schilling, president of Carlson Roofing Company ...
Raising the self-storage standard
By Jenny Yu. Central States Manufacturing continues to expand its Sentry lineup with security-focused innovations for modern storage projects. An exciting new product has hit the market: Central States Manufacturing’s Sentry self-storage combo latch. In further expanding its impressive Sentry product line, Central States Manufacturing establishes itself as a ...
FRSA Expo returns with top-tier education and industry backing
By Jenny Yu. Contractors will gain practical insights from leading experts while connecting with top manufacturers and suppliers. The Florida Roofing and Sheet Metal Contractors Association (FRSA) is hosting its 104th Convention & Expo from June 10-12, 2026, at the Gaylord Palms Resort & Convention Center in in Kissimmee, ...
Un lugar seguro al que llamar hogar
Por Jenny Yu, traducido por Alberto Torres. Tres veteranos y un puesto de Veteranos de Guerras Extranjeras reciben techos nuevos, sin costo alguno. Un pilar de la comunidad Shelley Cleaver, de 90 años, residente de Jacksonville, Texas, es veterano de la Guerra de Corea y miembro del VFW local desde ...
Why relationships still drive success in roofing sales
By Jenny Yu. Industry leaders discuss how manufacturer reps continue to bridge the gap between contractors, distributors and suppliers. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Jim Rizzo of PermaBond and Randy Chaffee, RCS Influencer and owner of Source One Marketing, to discuss ...
