Jenny Yu, Writer & Reporter
Leveraging contractor insights to accelerate innovation
By Jenny Yu. Dataforma’s latest updates show how contractor-driven design can improve functionality, speed and user experience. At a time when roofing contractors expect software to evolve quickly, Dataforma is leaning heavily into customer-driven development and AI-powered innovation. During a recent CoatingsTalk™ hosted by Karen Edwards, Dataforma leaders shared ...
Avenues to stay engaged and informed
By Jenny Yu. Learn how the Metal Construction Association is working to help contractors and manufacturers navigate evolving standards and market demands. As metal roofing continues to gain market share across residential and commercial construction, the Metal Construction Association (MCA) is expanding its efforts around workforce development, code advocacy ...
Top May articles: Leadership, growth and innovation
By Jenny Yu. From profitability habits to artificial intelligence, OutdoorCoffeeShop™ readers prioritized insights for long-term success. As outdoor living professionals look for strategies to navigate growth and change across the industry, OutdoorCoffeeShop™ readers gravitated toward content about leadership, growth and innovation in the month of May. The top article ...
One partner, every solution
By Jenny Yu. By combining tools, pumps, chemicals, refrigeration and worksite solutions, The Malco Group is redefining what it means to be a true partner to the trades. The modern jobsite demands more than individual products — it requires integrated solutions that improve efficiency, simplify material purchasing and support ...
Focusing on partnerships and performance
By Jenny Yu. By prioritizing customer service and distributor relationships, ASC is building long-term value for contractors and partners. ASC Building Materials is doubling down on a values-driven strategy centered on distribution partnerships and customer-first service, positioning itself for continued growth in the competitive roofing market. At the 2026 ...
Engaging contractors from the show floor to the airwaves
By Jenny Yu. INGAGE is expanding its educational outreach with industry events and podcast discussions tailored for contractors and business owners. Ingage is taking its contractor outreach efforts on the road and into the digital space this quarter with a new campaign designed to help contractors connect, learn and ...
Hit the FRSA road early: Don’t miss this metal roofing event!
By Jenny Yu. The MetalVue Roadshow is set to provide contractors with the knowledge, resources and confidence to develop metal roofing businesses that last. Before the Florida Roofing and Sheet Metal Contractors Association (FRSA) Convention and Expo officially begins, attendees have an opportunity to get the party started early ...
4 steps for implementing successful change
By Jenny Yu. Clear expectations, personal value, measured adoption and ongoing reinforcement help transform new initiatives into lasting company standards. Human nature is to avoid change, and this was the topic of focus in a recent Ingage webinar titled “From Suggested to Standard: Embedding Sales Behaviors That Stick.” In ...
The lead gold mine ready to be unearthed
By Jenny Yu. Roofing companies can improve long-term growth by optimizing CRM systems and automating referral processes. In this episode of Roofing Road Trips®, Rebecca Mayo of gFour Marketing joined host Megan Ellsworth to discuss how contractors can take full advantage of their CRM systems, automation tools and AI ...
Keeping up with metal demand
By Jenny Yu. Explore how contractors can overcome common barriers and transform their workflows with the proper training and resources. In a recent Lunch & Learn titled “Building Better Metal Roofing Installers,” host Megan Ellsworth spoke with John Sheridan, MCS Influencer and owner of Sheridan Metal Resources, ...
