Jenny Yu, Writer & Reporter
Before you try that new marketing trend, do this first
By Jenny Yu. gFour Marketing’s Felipe Ros explains why roofing contractors should strengthen foundational marketing systems in a rapidly changing marketing landscape. In a recent episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Felipe Ros, president of gFour Marketing, to explore how roofing contractors can drive revenue ...
Focusing on fire-resistance
By Jenny Yu. RICOWI’s Spring 2026 event will deliver critical insights into fire testing, industry standards and mitigation strategies. In a recent episode of Roofing Road Trips®, Megan Ellsworth spoke with Jordan Loudon, executive director of RICOWI Inc. (Roofing Industry Committee on Weather Issues), and Al Janni, chairperson of ...
Impress homeowners with this AI visualization tool
By Jenny Yu. The new Renoworks feature enhances designs using AI, helping contractors win more jobs. The AI revolution is here, and Renoworks’ newest tool is giving homeowners and contactors a reason to jump in. Image Enhance takes basic renderings and transforms them to look like realistic photos. ...
Brakes and beyond: Products for efficiency and customization
By Jenny Yu. By prioritizing the end-user experience, Van Mark Products has developed metal bending tools and accessories that push contractors ahead of their competition. In this episode of the Roofing Road Trips® podcast, host Megan Ellsworth spoke with Gary Weinert, director of sales and marketing at Van Mark ...
From accidental roofer to industry disruptor
By Jenny Yu. Adam Sand built Roofing Business Partner to help high-growth contractors turn strong sales into sustainable enterprises. Adam Sand had no intention of working in the roofing industry. But, after stints as a bodyguard, car salesman, vacuum cleaner salesman and tanning salon owner, roofing was the career ...
Telling the story of trades
By Jenny Yu. As a guest on the Fabrication Nation podcast, Heidi J. Ellsworth discusses industry media, metal construction growth and the importance of supporting the skilled trades. Heidi J. Ellsworth, CEO of The Coffee Shops™, recently joined the hosts of Fabrication Nation for an engaging conversation about the ...
Top February articles: Innovation, community and business boosters
By Emma Peterson. A look at what the industry has been talking about over the last month. As we enter into the lovely weather of springtime, outdoor professionals around the Northern Hemisphere are starting to prep for the busy warm season. As you and your crew prepare supplies and freshen ...
Choosing a roof to withstand hailstorms
By Jenny Yu. Class 4 roofs offer superior protection against large hail and other severe weather threats. Choosing a roof that can withstand hailstorms is a growing priority for homeowners in many parts of the United States, and DECRA Metal Roofing’s article “What’s the Best Type of Roof for ...
Delivering beauty, durability and long-term value
By Jenny Yu. New H&C innovations are designed to help contractors deliver efficient, profitable results. As demand grows for durable outdoor living spaces that don’t compromise on visual appeal, Sherwin-Williams is introducing new concrete coating solutions through its H&C brand to help contractors meet performance and profitability goals. The ...
Continuing a legacy of inclusive leadership
By Jenny Yu. Learn how leaders of the Roofing Alliance work together to embrace different perspectives while achieving common goals. In this episode of Roofing Road Trips®, Heidi J. Ellsworth spoke with Greg Hudson, the newly elected president of the Roofing Alliance, and Alison LaValley, the executive director of the ...
