Jenny Yu, Writer & Reporter
Work like a farmer, lean in to adventure
By Jenny Yu. Renoworks’ values shape the way the company designs tools for efficiency and ease of use. In the highly competitive roofing industry, a company’s values often determine how that company stands out. In this episode of the Roofing Road Trips® podcast, Karen Edwards spoke with Brad Finck, ...
From factory to jobsite: The rise of U.S.-made porcelain pavers
By Jenny Yu. Landmark Ceramics is helping contractors adopt porcelain offerings through training and nationwide dealer support. At Equip Expo 2025, Landmark Ceramics showcased how American-made porcelain is reshaping the hardscape market. Andrew Patrizzi, regional sales manager for hardscape at Landmark Ceramics, explained how domestic manufacturing, dealer partnerships and ...
Reclaim your attention and explore industry insights
By Jenny Yu. The 2026 SPRI Annual Conference’s education sessions are primed to help members focus on what matters most in 2026. It’s conference and expo season, and just around the corner is the Single Ply Roofing Industry’s (SPRI) 44th annual conference! The 2026 SPRI Annual Conference and Business ...
Simplifying roof attachments with easy-to-use calculators
By Jenny Yu. With their innovative design tools, S-5! strives to ensure rooftop utilities are easy to install, safe and secure. In a recent episode of Roofing Road Trips®, Megan Ellsworth spoke with Jesse Winternitz, application engineer and product support manager at S-5!, about the company’s long-lasting legacy as ...
Assembling a top-notch crew in 2026
By Jenny Yu. A panel of industry experts highlights strategies for building and retaining a team you can depend on in today’s high-turnover landscape. In the first Coffee Conversations® of the year, sponsored by Southeast Staffing Agency, Megan Ellsworth was joined by an all-star team panel: Trent Cotney, partner at ...
Industry insights for members only
By Jenny Yu. By combining data transparency, advocacy and education, RCMA helps members lead innovation in the roof coatings industry. Since 2004, the Roof Coatings Manufacturers Association (RCMA) has offered its members a unique resource to help them better understand market trends across the roof coatings industry: the RCMA ...
Inside Heritage’s vision for the year ahead
By Jenny Yu. Heritage highlights tools, trends and community impact at the 2025 Irrigation Show & Education Week. At the Irrigation Association (IA)’s 2025 Irrigation Show & Education Week in New Orleans, Louisiana, Karol Weyman spoke with Jack Brannan, Southeast area sales manager for Heritage, about why the company ...
Rubbing shoulders with the industry’s best and brightest
By Jenny Yu. At the FEI Group 2025 National Conference, the top contractors in the country made lasting connections to better the future of the industry. The FEI Group 2025 National Conference in San Diego was one for the books. Keely Roberts, director of Exterior Contractors Alliance (ECA), part ...
Sealant performance starts with the right product choice
By Jenny Yu. Understanding roof materials and penetration components is critical for achieving durable results. In this episode of MetalCast™, Megan Ellsworth spoke with Jeff Hung from Geocel about what contractors should consider when selecting sealants for challenging environments. Jeff emphasized that proper product choice starts with understanding site conditions ...
Smart irrigation designed for contractors and homeowners alike
By Jenny Yu. Dive into two products by The Toro Company that make irrigation intuitive and easy. At the 2025 Irrigation Show & Education Week put on by the Irrigation Association (IA), Karol Weyman spoke with Matt Hall, product marketing manager for The Toro Company’s residential-commercial controllers and sensors, ...
