Jenny Yu, Writer & Reporter
Streamlining operations with integrated software
By Jenny Yu. Dataforma and O’Hara’s Son Roofing show how partnership leads to practical, powerful tools. In this episode of CoatingsCast™, Karen Edwards spoke with Kim Baxter of O’Hara’s Son Roofing (OSR) and Brian Cook of Dataforma about how contractor feedback is shaping smarter software decisions across the roofing ...
Less downtime, more uptime
By Jenny Yu. Learn why crews stock Wil-Mar pipe collars in their toolboxes so you can be the contractor who’s always ready. When an unexpected leak, last-minute roof job or sudden snowstorm hits, having the right tools on hand makes all the difference. That is why many forward-thinking crews ...
Putting the power of data in customers’ hands
By Jenny Yu. At the 2025 PSP Deck Expo, Builder Prime leaders shared how AI, automation and integrated systems are reshaping contractor operations. The International Pool Spa Patio + Deck Expo brought steady traffic and strong engagement for Builder Prime as the company showcased its all-in-one business management platform ...
Celebrating 100 years at the GCSAA Conference and Trade Show
By Jenny Yu. Education, networking and innovation take center stage at the golf industry’s premier annual event. The GCSAA Conference and Trade Show 2026 is set to bring golf course management professionals together February 2–5 at the Orange County Convention Center in Orlando, Florida. Hosted by the Golf Course ...
Helping Latino businesses scale to greater heights
By Jenny Yu. NAHICA focuses on closing the business knowledge gap for Hispanic contractors. The National Hispanic Contactors Association (NAHICA) is working to close a long-standing gap in the construction industry by helping Latino contractors strengthen the business side of their operations. In this Roofing Road Trips® episode, RoofersCoffeeShop® ...
The go-to brands for all things outdoors
By Jenny Yu. Heritage and Noble Tile leaders discuss product innovation, strategic growth and family-oriented culture. At the 2025 International Pool Spa Patio and Decking Expo in Las Vegas, Karol Weyman sat down with Dan Shevitski, territory manager for Heritage Pool Supply in Mohave County, and Shane Fry, director ...
Replacing roofs and touching hearts
By Jenny Yu. One Idaho veteran received an unexpected gift this holiday season. Since its founding in 2014, Roof Rescue in Idaho Falls, Idaho, has prioritized giving back to the local communities it serves through Operation Roof Rescue. For every 100 roof replacements they complete in each of their ...
The art of metal roofing
By Jenny Yu. Through custom fabrication and close collaboration with architects, Viotell Metal Concepts is redefining the role of metal in modern building design. For Viotell Metal Concepts, metal isn’t just a building material. It’s an art form. The company’s approach bridges functionality and design, transforming roofing into architectural ...
Limited time only: New Tech SSQ3 MultiPro and Schechtl MAX-F Folder bundle
By Jenny Yu. Enjoy free installation and purchase discounts with MetalForming’s latest equipment bundle offering. MetalForming continues to help roofing fabricators modernize their shops with a new bundled equipment offering designed to boost productivity and expand in-house capabilities. By pairing the New Tech SSQ3™ MultiPro Roof Panel Machine with ...
How mentorship fuels the lifeblood of the industry
By Jenny Yu. This mentorship pair exemplifies how successful relationships can help shape the future of roofing. Ask any successful professional in the industry and they will likely be able to tell you about a mentor who has guided them along their career path. In today’s labor shortage, education ...
