General Coatings Manufacturing Corp.
Finding opportunity in uncertainty
By Jesse Sanchez. Learn how roof coatings can help contractors thrive during unpredictable times. RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, where they want with our Read, Listen, Watch® (RLW) initiative. Whether you want to read ...
Roofing's Take on Tariffs - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings and Trent Cotney of Adams and Reese. You can read the interview below, listen to the podcast or watch the recording. Heidi Ellsworth: Hello and welcome to Coffee Conversations. My name is Heidi Ellsworth ...
Spray foam 101
By Emma Peterson. Understanding the basics of what spray foam roofing is and why it is so valuable. Spray foam (SPF) is a popular new construction or re-cover option in the roofing industry, for low-slope roofs. At its core, it creates a seamless, continuous insulation layer on top of a roof deck ...
Exploring industry innovations at World of Concrete
By Dani Sheehan. Learn about three innovative brands shaping the future of waterproofing, concrete repair and decorative flooring in the construction industry. For over 50 years, World of Concrete (WOC) has been the premier international trade show for the commercial concrete and masonry industries. Held annually at the Las Vegas Convention Center, ...
How spray foam is meeting market demands
By Dani Sheehan. Despite economic uncertainty, evolving customer expectations and ongoing labor challenges, the spray foam industry is adapting and thriving. In a recent episode of Roofing Road Trips®, Megan Ellsworth sat down with Will Lorenz of General Coatings Manufacturing Corp. to discuss insights on where the spray foam and roofing coatings ...
LIVE from IRE 2025 with General Coatings! - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below or watch the recording. Intro: Hello, and welcome back to the sound stage at the International Roofing Expo. My name is Heidi Ellsworth and we've had the best ...
The Coffee Shops™ Announce 2025 Influencers
Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...
Conquer the cold: Tips for winter spray foam application
By Dani Sheehan. Discover how to tackle inclement weather challenges and achieve durable spray foam roofing with expert tips for cold-weather applications. Spray foam roofing offers a versatile and durable solution for commercial roofing systems. While spray foam can generally be applied most of the year, there may be some climates where ...
Reducing the industry’s carbon footprint with spray foam roofing
By Dani Sheehan. The switch to HFO-based spray foam roofing offers durability, energy efficiency and improved sustainability for commercial roofing solutions. Spray polyurethane foam (SPF) roofing is renewable, sustainable and the solution of the future. While many states have already transitioned from HFC (hydrofluorocarbon) blowing agents to HFOs (hydrofluroolefins), the ...
The state of the spray foam roofing industry
By Evelyn Witterholt. From building code changes to federal rulings to the 2024 election, here’s what we know about the current state of the spray foam roofing industry. Although 2024 has been a good year for spray foam roofing, it hasn’t come without its challenges. But despite these standard ups ...
