Dani Sheehan, Content Strategist
A reality check on water balance
By Dani Sheehan. Water balance is about chemistry, not just hitting the numbers. Water balance applications have become popular tools for calculating the Langelier Saturation Index (LSI) of a swimming pool or hot tub to determine whether the water is balanced, corrosive or scale-forming. While these tools offer convenience, relying on them ...
How to build a beautiful container water garden
By Dani Sheehan. Bring small spaces to life with sustainable containers, aquatic plants and running water. Container water gardens are compact ecosystems that deliver texture, movement and sound with minimal maintenance. Whether you’re designing for a small backyard, patio or commercial setting, here’s how to build one that adds beauty all season ...
A great crew is like an orchestra
By Dani Sheehan. Bryan Pribula found roofing as a recession-proof career – he stayed for the culture. In a recent episode of People Make Roofing, co-hosts Luke McCormack of Roofing Talent America and Heidi J. Ellsworth of RoofersCoffeeShop® sat down with Bryan Pribula, branch manager for Eskola Roofing in Nashville, Tennessee. Bryan’s ...
Designing for mental wellness
By Dani Sheehan. Water features can play a powerful role in outdoor spaces. May is Mental Health Awareness Month, and a reminder that the environments we create can significantly impact emotional and psychological well-being. For landscape designers, this presents an opportunity – water features are natural tools for restoring calm, focus and ...
Container water gardens: Big design in small spaces
By Dani Sheehan. See why container water gardens belong in your landscape plans. Let’s face it, outdoor spaces are shrinking as new housing developments go up, and customers are looking for budget-friendly ways to create their home oasis. As demand grows for low-maintenance, water-wise landscapes, container water gardens are emerging as one ...
The state of roofing recruitment today
By Dani Sheehan. Solve your company’s biggest challenge with recruitment that works. If finding good people feels harder than ever, you’re not imagining things. Roofing companies across the U.S. are facing a major talent shortage – and it’s only expected to get worse. Luke McCormack, CEO and founder of Roofing Talent America, recently ...
Brewing up bold design
By Dani Sheehan. Contractors can leverage metal wall systems to expand their service offerings and meet the increasing demand for high-performance exterior solutions. The new headquarters and production facility of Omega Yeast, a fast-growing yeast producer in Chicago, features metal wall panels that give the building a sleek, modern aesthetic while delivering ...
Dive into innovation at the 2025 International Pool, Spa and Patio Expo
By Dani Sheehan. Want to elevate your outdoor design expertise? This expo represents an invaluable investment in your professional growth and business development. Outdoor living spaces have become the new frontier for design innovation, with customers increasingly investing in sophisticated pool, spa and patio environments that blend seamlessly with their homes. That’s ...
It’s time to rethink referrals – and scale them
By Dani Sheehan. With the right tools and strategies, growing your roofing business through referrals is a no-brainer. Referrals have long been considered the golden ticket for business growth, and for good reason – referred customers are proven to be more loyal and more valuable. In a recent episode of Coffee Conversations®, ...
Install smarter: Time-saving roofing accessories
By Dani Sheehan. FlashCo’s booth at IRE 2025 showcased products that simplify installations and keep roofing crews moving quickly and efficiently. If you’ve ever spent a day on the roof wrestling with clamps, caulking or custom flashings, you know just how valuable time-saving products can be. At this year’s International Roofing Expo ...
