Cotney Consulting Group
Mastering roofing sales through buyer psychology
By Jesse Sanchez. Understanding emotional drivers helps roofing professionals build trust, communicate value and close projects confidently. In a competitive and deeply personal trade, roofing contractors succeed by understanding why customers buy, not just what they buy. Insights shared by John Kenney of Cotney Consulting Group frame selling as a ...
Clean sites prevent falls and fines: Housekeeping essentials for roofing crews
By Cotney Consulting Group. On a roof, there's no room for clutter — only for safe steps, sharp work and solid results. In the roofing industry, conversations about safety often focus on fall protection equipment, weather conditions or material handling. However, one of the most consistent and controllable hazards across any roofing ...
The slips nobody plans for: Winter fall hazards that catch roofing crews off guard
By Cotney Consulting Group. Cold weather demands a different pace, different planning and different expectations Most roofing companies prepare for winter by considering shorter days, material limitations and weather delays. What often gets less attention is how cold weather quietly changes jobsite conditions, making slips and falls more likely. Winter falls ...
Navigating labor shortages without losing control of your operation
RCS Influencer John Kenney says workforce disruption isn’t something roofing will “get past.” It’s something contractors will need to manage continuously. Labor shortages aren’t new to roofing, but the way it’s showing up now feels different. It’s more layered. Contractors aren’t just dealing with a shortage of people willing to ...
Humanoid robotics are coming to construction
By Cotney Consulting Group. Why roofing operations must prepare for automation now. For most roofing contractors, humanoid robotics still sounds like something far off and interesting, maybe even impressive, but not immediately relevant to the realities of running crews, managing risk and protecting margins. That reaction is understandable. Construction has heard ...
Optimizing your offseason
By Emma Peterson. Learn why training is one of the best offseason investments you can make. For many contractors, the winter months are considered the offseason due to less than desirable weather conditions. During this time, there are often fewer projects due to the cold and damp, making it difficult ...
Combat repetitive stress at work
By Cotney Consulting Group. Working hard shouldn’t mean hurting harder. With the right approach, your team can stay strong, productive and pain-free In the roofing industry, the focus on safety often centers around high-risk hazards like falls, heat stress or electrical shocks. But another threat creeps in quietly, one motion at ...
AI in roofing estimating: A powerful tool — Not a replacement for experience
By Cotney Consulting Group. AI may change the tools we use, but it doesn’t change what accurate estimating requires. Experience still matters. Professional judgment still matters. There’s no question that AI is finding its way into roofing. You see it in takeoff software, measurement tools, production planning platforms and even proposal ...
Top January articles: Awards, education and more
By Emma Peterson. From prestigious industry awards to major mergers, here are the top ten stories kicking off the year. We might only be one month into 2026, but it’s already been a busy year! From trade shows like International Roofing Expo (IRE) and World of Concrete (WOC) to industry-shaking ...
The R-Club advantage: Quarterly training with John Kenney
By Emma Peterson. Insights, strategies and systems from industry expert John Kenney to help your business thrive. Looking for ways to make your jobs easier in the new year? R-Club gives contractors exclusive access to the tools, training and community resources needed to strengthen their business. R-Club offerings include, ...
