RCS Influencers
No Advertising Budget? Stick with the Basics for Success
RCS Influencer Mark Holencik says there are lots of ways to get your name and message out without spending a lot of money on an advertising budget. As the saying goes, I am Chief Cook and Bottle Washer. Advertising will be the last thing that gets my attention, time and money. ...
Be Creative, Use Free Digital Resources and Show Up
RCS influencer Charles Antis says that social media is key to maximizing advertising on a small budget. Read Video Transcribed: Hi. This is Charles Antis for Roofers Coffee Shop and this month’s question is, "How do advertise with a small budget?". That’s a great question because we all started having to figure that out. ...
How to Maximize and Supplement Your Small Advertising Budget
RCS Influencer Trent Cotney says it’s important to take advantage of free resources that assist in getting your message out with a small advertising budget. There are many creative ways to remain at the forefront of potential customer’s minds when you have a small budget – or even no budget. It ...
Tips for Advertising When You Have a Small Budget
RCS Influencer Heidi Ellsworth says you need to start now! There are many ways to look at advertising for roofing companies that are on a small budget. In fact, today there are many ways to get in front of customers in an economical way that were not there even ten ...
10 Tips on How to Sell at Higher Prices
RCS Influencer Alison LaValley shares great tips from NRCA contactor members on how they sell at higher prices. Often, the impediment to selling at higher prices is the perception of value. The question is … what do YOU do to justify the higher price that your customers perceive as something worth ...
Selling at a Higher Price Means Thinking in a New Direction
RCS Influencer Mark Holencik says that to sell at a higher price than your competitors, you have to know your competition and it’s not who you think it is. First, you have to find out who your competition really is and most likely it’s your own mind. Ten percent of people will ...
Some People Will Always Buy on Price
RCS Influencer Brian Pratt says it’s important to weed out the price-driven consumers and focus on those who are driven by value. I have learned over the years that there are different types of buying personalities. One of these buying styles is the price-driven consumer. Some people will always go with ...
Empower Your People! Brand Ambassadors Help You Get Your Price.
RCS Influencer Heidi Ellsworth says that engaged and passionate employees help spread the word about a company’s products and services, creating value and demand for a better price. Many companies are seeing the importance of encouraging professional involvement as a marketing benefit. They understand that the commitment to keeping employees involved ...
Selling at a Higher Price Starts Inside Your Company
RCS Influencer Michael Hicks says that you can’t expect to get more money if you can't offer legitimate value for that money. In the mid-nineties I was faced with the reality that we were not the company I wanted to be, and needed to decide if we were going to make ...
Sell at a Higher Price by Building Perceived Value
RCS Influencer Martin Stout says that price is the last component of a good sale and focusing on price is the last thing a good contractor should do. Often, we think if we can get our prices up we can make more money, however focusing on efficiency will move the bottom ...
