RCS Influencers
Diversification Levels Out Seasonality
RCS Influencer Mike Pickel says that diversification helps provide work outside of the traditional busy seasons. Roofing can be very cyclical, varying with the seasons. Texas was recently ranked as the number one state in the country for hail claims following a three-year study. With our business being located in Texas, ...
Always be Looking for Way to Diversify and Differentiate
RCS Influencer Trent Cotney says that every business should be ready to diversify their product offerings to meet the needs of the marketplace. The ever-changing consumer demands and markets require businesses to adapt by diversifying their business products in order to stay competitive within the industry. With this thought in mind, ...
Product Mix Matrix Helps You Know Where to Focus
RCS Influencer Ken Kelly says that “Product Mix” is an important aspect of business development, budgeting, planning and execution. Since different offerings have different profit levels, it’s important to use a product mix tool to ensure sales are not only focused on the lower margin offerings. For example, a ...
Education Builds Long-term Relationships
RCS Influencer Rudy Gutierrez says that education allows his company to become the customer’s problem solver and roofing contractor for the long term. At Shell Roofing Solutions Group, one of our core values is to create a long-term relationship with our clients. We do that by developing trust. Our approach is ...
5 Easy Tips for Educating Your Customers
RCS Influencer Heidi J. Ellsworth says that you shouldn’t just be selling to customers, you should be educating them. In listening to roofing contractors, it is becoming obvious that the trends of just selling customers through pay-per-click and social media ads as a sole strategy is not working. It is ...
Education on Contracts and Liens is Important
RCS Influencer Thea Dudley says that education protects everyone from the roofer to the customer to the supplier. When I think about education and my customers, my credit manager heart always skips a bit of a beat. Most roofers don’t put enough emphasis on educating themselves on the protection and ...
Customers Want to Be Educated
RCS Influencer Jon Stantz says this his customers want to know when, how, and why now more than ever. At Pell Roofing and Siding our approach is pretty simple. We make sure that we have the correct brochures, products for demonstration, warranty information, building code requirements, possible recycling issues, disposal info ...
Educating Customers Every Day
RCS Influencer Mike Pickel says that it’s important that customers be as educated as possible about their roofing systems. Most people don’t ever think about their roof until they have a problem and then they are scrambling to find information and answers. We take the time to listen to our customers, ...
Making Customer Education Fun
RCS Influencer Charles Antis says that they make learning fun for their customers by engaging them in game-playing. Charles Antis is joined by his VP of Sales and Operations, Aaron Antis, to share how they are educating their customers through gamification. You can watch their video response to the topic of ...
Education Breeds Success
RCS Influencer Trent Cotney says that educating clients is a win for your customers and provides benefits to your own company as well. Educating your customers about roofing not only benefits them but will also increase your company’s credibility by demonstrating commitment to your customer and the roofing industry. At ...
