Sales & Marketing
Awards are good for sales and marketing
By Heidi J. Ellsworth. Upcoming awards can create buzz for your company Walking into any contractor’s office, there are usually several awards from manufacturers and local organizations. They are a point of pride as they should be. An additional awards avenue that every roofing contractor should look at are national ...
Grow Your Business and Help Someone Advance Their Education at the Same Time
By Hail Post. Come Visit HailPost at the 2018 MRCA Conference to Learn More! HailPost will be attending the 2018 MRCA Conference to present our targeted direct mail marketing programs for roofing contractors. But that’s not all we’re doing there. We’ve partnered with the MRCA’s silent auction to give contractors a chance ...
Hump Day Headlines: Facebook Security and Secure URLs
By Art Unlimited. We're also going to talk about Google and their new optimization tool, as well as events and how to leverage those for your business or organization. Hello, welcome to today's edition of Hump Day Headlines! We’re excited to be here and share with you some changes within the industry, ...
Direct Mail Marketing: The Value is Worth the Expense
By HailPost. Direct mail marketing is one of the most time-tested and well-known channels of marketing. In the digital age where online marketing is both easy and relatively cheap, direct mail is frequently viewed as too expensive. When making marketing decisions you should not only be looking at cost, but also what ...
A guide to marketing and selling roof shingles to women
By IKO. Understanding how women influence buying and what they want will increase your sales. When you set up a sales appointment to meet with homeowners to discuss their new roof and why they should choose the brand of asphalt roofing shingles you recommend, how often is a woman present? ...
Hump Day Headlines: GoPro-stealing Dog, Facebook Outages and More!
Welcome to today's Hump Day Headlines! We're really excited to talk about today’s topics, including a dog stealing a GoPro, Facebook outages, Instagram ad updates, and a few local optimization tips! You can either watch the video or read the transcript below. Plan to join us live each Wednesday on ...
5 Clever Roofing Marketing Tips to Soften the Seasonal Blow
By Sarah from Sofdesk for Roofgraf. It’s not quite time to scale back and hibernate, yet! As the high season comes to a gradual close in most 4-season states, many of us are looking ahead at the next few months with a sense of foreboding and apprehension — buckle in, here come ...
Use Free Inspections to Land More Business
By FCS Roofing Software. Over the last eight years, our team at FCS has had the opportunity to work with thousands of successful roofing contractors. Not surprisingly, many of them have stated that their continuous growth was a direct result of increasing their service and repair work while also providing an exceptional ...
Hump Day Headlines: Live from the CTA Conference
By Art Unlimited. Three members of our team were able to attend this year’s CTA Conference put on by Unbounce! Anna Anderson interviewed Elizabeth Chapman live at the event for this week’s Hump Day Headlines. You can either watch the video or read the transcript below. Plan to join us live ...
Powerful Storms Require Powerful Marketing
By HailPost. If a Hurricane Hits, Don’t Let a Power Outage Stall Your Business. Your customers need to hear from you most during difficult times, such as after a hurricane hits. But modern forms of marketing can be affected by power outages and flooding, making it hard for you to let your ...
