By Hail Post.
We’ve all heard the talk that millennials just aren’t prioritizing buying homes in 2018. However, data provided by Business Inside in this article says that millennials are actually “the primary reason that the homeownership rate increased over the past year.” In fact, the homeownership rate of people under 35 jumped from 34.7 percent the previous year to 36 percent in Q4 of 2017. This means you can’t afford to ignore millennials when marketing your business. But can direct mail be an effective tool to reach them in today’s tech-world?
The answer is yes.
According to this article written by USPS, “64% of millennials would rather scan for useful information in the mail than email.” What’s more? “90% of millennials think direct mail advertising is reliable and 57% of millennials have made purchases based on direct mail offers.” So, we know direct mail is an effective tool to marketing to millennials but you may be asking yourself – why?
This article written by IWCO Direct lists 3 reasons.
Don’t miss out on the untapped marketing of the millennial housing market and use direct mail as a strategy to spread your company’s messaging!
Find out more about direct mail for your business.