Sales & Marketing
What Do You Need in an Estimate?
By RoofSnap. Good roofing estimates lead to signed contracts. We can all agree that the estimate is an important part of the sales process. (Whether you should charge for an estimate is a conversation for another time.) There’s a lot of skill when it comes to presenting an estimate to your ...
What Can Komodo Dragons Teach You and Your Business?
By Lauren White, RCS Reporter. Discover what you can learn from Komodo Dragons when it comes to sales and your business. There are a few things contractors can learn from Komodo Dragons when it comes to running their business. Ryan Groth, founder of the Sales Transformation Group, has realized this interesting ...
5 Ways Contractors Screw Up When Hiring Their First Salesperson
By Ryan Groth. So, you are about to hire your first salesperson. Here are the top 5 ways you will screw it up. As I’ve been working with company owners in the contracting and building materials industry, there comes a time when an owner asks themselves “do I want to keep this ...
Contractor Increases Leads By 30%
By Karen L. Edwards, RCS Editor. The Surefire Marketing Platform helped Hinkle Roofing achieve the marketing results they wanted. Birmingham, Alabama-based Hinkle Roofing wanted to increase the number of leads that were coming in and at the same time knew that an improved website and stronger digital marketing campaign was needed to ...
Don’t Be Afraid to Toot Your Own Horn
By Jim Townsend, Duro-Last. There are a number of free tools you can use to spread the word and grow your business! I remember a man once telling me about his successes in the roofing industry and the work that he had been involved in that made a positive impact on ...
From the 800-Pound Gorilla to a Mickey Mouse Corporation in 10 years
By Roofing Marketing Pros. Using the Internet to stay relevant in today’s market share. In the 1990s, Nokia had predicted what the smartphone would look like in the future. They had spent millions on research and had even developed a touch screen that looked like the iPad. “Nokia actually developed the sorts ...
What's Your Game Plan for Online Reviews?
By Steve Eastlack, Surefire Local. No modern marketing strategy is complete without a game plan for online reviews. With 92% of consumers making buying decisions based on online reviews, and 30% choosing local businesses based on how they respond to customer feedback, the fact that happy, vocal customers are your best marketers ...
How CRM Improves Roofing Sales
By Sarah Smith, JobNimbus. Whether you work for a big or small roofing company, businesses today can all depend on customer relationship management (CRM) to improve sales. Salespeople can benefit from adopting a CRM through its simple format, various tools, and central database. With the help of CRM, your business can thrive ...
How Can Fishing and Predictability Help Your Business?
By Lauren White, RCS Reporter. Ryan Groth explains how fishing is similar to moving from unpredictability to predictability in your business. Ryan Groth, founder of the Sales Transformation Group, recently went fishing with Captain Brian Sanders in southwest Florida. After a very successful day fishing, and catching almost 100 ...
Defining Leadership and Applying the Principles to Marketing
By Roofing Marketing Pros. Good leadership is the most critical element in the success or failure of a company. There are a lot of definitions of leadership. The best definition that I have found is the ability to influence others and taking ownership of the success/failure of a group. If leadership is defined ...
