Sales & Marketing
eBook: A Local Business Guide to Getting Started on Nextdoor
By Karen L. Edwards, RCS Editor. Chances are that many of your customers are a part of the Nextdoor social platform and you should be there too. This eBook will help you get started. Nextdoor is a private social network for neighborhoods. The platform uses multiple methods to confirm that their members ...
Photos You Should Be Taking to Promote Your Business
By Sarah Smith, JobNimbus. In the roofing industry, it’s important that you take photos of your best work to promote your business. You should have a variety of high-quality photos from recent projects under your belt to promote your latest work to potential clients. Customers may even ask to see a portfolio ...
Sales Coaching: 5 Steps You Can Take to Build a Predictable Sales Model
By WSRCA. Get off the unpredictable revenue roller coaster ride with these tips. Running a contracting business can feel like riding a bucking bull or jumping on a rollercoaster without a harness. You bid a bunch of work, your crews get busy, and you grab on for the ride and hope ...
What Do You Need in an Estimate?
By RoofSnap. Good roofing estimates lead to signed contracts. We can all agree that the estimate is an important part of the sales process. (Whether you should charge for an estimate is a conversation for another time.) There’s a lot of skill when it comes to presenting an estimate to your ...
What Can Komodo Dragons Teach You and Your Business?
By Lauren White, RCS Reporter. Discover what you can learn from Komodo Dragons when it comes to sales and your business. There are a few things contractors can learn from Komodo Dragons when it comes to running their business. Ryan Groth, founder of the Sales Transformation Group, has realized this interesting ...
5 Ways Contractors Screw Up When Hiring Their First Salesperson
By Ryan Groth. So, you are about to hire your first salesperson. Here are the top 5 ways you will screw it up. As I’ve been working with company owners in the contracting and building materials industry, there comes a time when an owner asks themselves “do I want to keep this ...
Contractor Increases Leads By 30%
By Karen L. Edwards, RCS Editor. The Surefire Marketing Platform helped Hinkle Roofing achieve the marketing results they wanted. Birmingham, Alabama-based Hinkle Roofing wanted to increase the number of leads that were coming in and at the same time knew that an improved website and stronger digital marketing campaign was needed to ...
Don’t Be Afraid to Toot Your Own Horn
By Jim Townsend, Duro-Last. There are a number of free tools you can use to spread the word and grow your business! I remember a man once telling me about his successes in the roofing industry and the work that he had been involved in that made a positive impact on ...
From the 800-Pound Gorilla to a Mickey Mouse Corporation in 10 years
By Roofing Marketing Pros. Using the Internet to stay relevant in today’s market share. In the 1990s, Nokia had predicted what the smartphone would look like in the future. They had spent millions on research and had even developed a touch screen that looked like the iPad. “Nokia actually developed the sorts ...
What's Your Game Plan for Online Reviews?
By Steve Eastlack, Surefire Local. No modern marketing strategy is complete without a game plan for online reviews. With 92% of consumers making buying decisions based on online reviews, and 30% choosing local businesses based on how they respond to customer feedback, the fact that happy, vocal customers are your best marketers ...
