Sales & Marketing
Video Marketing Excites and Educates Customers
By Karen L. Edwards, RCS Editor. IKO marketing leader Jack Gottesman shares tips on how to implement and improve video marketing. In a recent Roofing Road Trips with Heidi podcast, IKO’s Jack Gottesman joined Heidi for a conversation about video marketing. Jack stressed the importance of creating intriguing video content ...
Educate Your Customers About Roof Damage
By Marco Industries. Protect potential customers by sharing these storm damage prevention tips. Storm season can be financially devastating for homeowners and building owners alike. Giving your customers quality information on how they can protect their roofs from costly storm damage is a powerful way to create a positive and lucrative relationship. ...
Target Roofing & Sheet Metal Takes Sales Training to the Next Level
By Ryan Groth, Sales Transformation Group. Training takes leading roofing company close to 70% close ratio. Let me tell you a quick story about Rast Bryant of Target Roofing. Rast came from the technology world and one day found himself in the roofing industry. He has loved roofing ever since. ...
A Storm Contractor’s Steps to Success
By Justin Finneran, CertainTeed. Storm season is unfortunate for homeowners, but lucrative for contractors. Hail storms, tornadoes, hurricanes and other disasters are the last thing home and business owners want to experience in their neighborhoods. However, these natural disasters are unavoidable. Insurance restoration contractors, also known as storm contractors, focus on repairing ...
Optimize Your Business With a Customized Digital Marketing Strategy
By LEVERAGE. Boost online visibility and gain better insight on what’s happening on your website with LEVERAGE. Digital marketing isn’t as simple as designing a website with search engines in mind. In fact, the complexities behind digital marketing should be handled by a proven agency with the time, skills and ...
How to Start (or Grow) a True Service Department (part 1 & 2)
Learn better and smarter ways to work. By Greg Hayne, Roof Management. Part 1- Common mistakes that paralyze you This is the first in a multi-part series on “How to start or grow a true service department.” The ideas, concepts, fundamentals and tools that will be presented have come from our work helping ...
How to Maintain Customer Engagement
By Carol Katarsky, CertainTeed. Set your company up for success by maintaining positive connections with customers and prospects. Now more than ever it’s important to continue connecting with customers and prospects, even if business has slowed, or stopped, because of the COVID-19 pandemic. Maintaining positive engagement will not only help prevent project ...
Despite Hot Weather Forecasts, Cooler Homes Prevail in August
By Metal Roofing Alliance. MRA touts 10 strategies for controlling peak season costs, temperatures (and tempers). Heat waves throughout the U.S. and Canada are showing no signs of abating this month. Stay-at-home recommendations often mean family members are spending more time together all under one roof, causing temperatures—and energy costs—to flare and ...
3 Social Media and Advertising Tips
By Carol Katarsky, CertainTeed. Discover ways to keep your online presence consistent and relevant throughout the pandemic as construction continues to reopen. As the coronavirus pandemic continues, and people are staying at home, now more than ever they are turning to social media for information. Meanwhile, companies are determining the best ...
New World of Roofing with COVID-19
By Greta Bajrami, CEO and founder of Golden Group Roofing. Millennial roofer entrepreneurs were operating digitally long before the coronavirus pandemic. The roofing industry is essential. A roof is a need. A need that for many, cannot be ignored. However, many roofing contractors during the crisis of COVID-19 pandemic, received a wakeup ...
