Sales & Marketing
A Storm Contractor’s Steps to Success
By Justin Finneran, CertainTeed. Storm season is unfortunate for homeowners, but lucrative for contractors. Hail storms, tornadoes, hurricanes and other disasters are the last thing home and business owners want to experience in their neighborhoods. However, these natural disasters are unavoidable. Insurance restoration contractors, also known as storm contractors, focus on repairing ...
Optimize Your Business With a Customized Digital Marketing Strategy
By LEVERAGE. Boost online visibility and gain better insight on what’s happening on your website with LEVERAGE. Digital marketing isn’t as simple as designing a website with search engines in mind. In fact, the complexities behind digital marketing should be handled by a proven agency with the time, skills and ...
How to Start (or Grow) a True Service Department (part 1 & 2)
Learn better and smarter ways to work. By Greg Hayne, Roof Management. Part 1- Common mistakes that paralyze you This is the first in a multi-part series on “How to start or grow a true service department.” The ideas, concepts, fundamentals and tools that will be presented have come from our work helping ...
How to Maintain Customer Engagement
By Carol Katarsky, CertainTeed. Set your company up for success by maintaining positive connections with customers and prospects. Now more than ever it’s important to continue connecting with customers and prospects, even if business has slowed, or stopped, because of the COVID-19 pandemic. Maintaining positive engagement will not only help prevent project ...
Despite Hot Weather Forecasts, Cooler Homes Prevail in August
By Metal Roofing Alliance. MRA touts 10 strategies for controlling peak season costs, temperatures (and tempers). Heat waves throughout the U.S. and Canada are showing no signs of abating this month. Stay-at-home recommendations often mean family members are spending more time together all under one roof, causing temperatures—and energy costs—to flare and ...
3 Social Media and Advertising Tips
By Carol Katarsky, CertainTeed. Discover ways to keep your online presence consistent and relevant throughout the pandemic as construction continues to reopen. As the coronavirus pandemic continues, and people are staying at home, now more than ever they are turning to social media for information. Meanwhile, companies are determining the best ...
New World of Roofing with COVID-19
By Greta Bajrami, CEO and founder of Golden Group Roofing. Millennial roofer entrepreneurs were operating digitally long before the coronavirus pandemic. The roofing industry is essential. A roof is a need. A need that for many, cannot be ignored. However, many roofing contractors during the crisis of COVID-19 pandemic, received a wakeup ...
Long-Term Brand Equity Means Conveying Compassion During These Hard Times
By Leverage. Brands that do good now will be remembered later. Creating content that serves as a resource for clientele is more important now than ever before. Displaying empathy and compassion through your branding lets customers know that the people behind the brand are real too, and feeling the ...
Take Total Control Over Your Sales Process With Leap
By Leap. The possibilities are endless with Leap and your business. All companies operate differently, and their methods for pricing out jobs differ greatly. Leap understands that no two deals are the same, which is why they provide a service that can be custom-tailored to your business. Whatever the job, Leap can ...
Roofing Advertising Reimagined With These Six Tips
By Equipter. Create ads that will make your company stand out from competitors with these recommendations. What is a vital aspect of marketing your contracting business? Roofing advertising. If you’re a new roof replacement company trying to succeed, or if your company is faced with a sea of competition, advertising is one ...
