Educate Your Customers About Roof Damage

By Marco Industries.

Protect potential customers by sharing these storm damage prevention tips.

Storm season can be financially devastating for homeowners and building owners alike. Giving your customers quality information on how they can protect their roofs from costly storm damage is a powerful way to create a positive and lucrative relationship. Forming these relationships ensures customers are calling you back time and time again and not the competitor. The business of roofing is competitive, and customers turning to rogue roofers not only harms the industry, but your income.

Marco has posted about this topic before, outlining steps you can take to help during these times. But as storm season is upon us again, now’s a good time for some more practical help. So, here is the first of two articles/posts you can share with your customers on your website, email campaigns or social media channels. Simply copy and paste!

Roof damage? Here’s what to do!

It’s storm season, and that means the potential for roof damage. Your roof protects your biggest investment, so if it gets damaged, take care of it immediately! Here’s what you should do:

• Protect from further damage (this may even be a requirement in your homeowner policy, and further damage may not be covered)! Call your insurance company immediately and put up a tarp while you wait on them to get rolling.

• Speaking of insurance companies, remember that they are a business and they may not always want to pay out roof damage claims. Get a solid estimate from a reputable roofer. You are entitled to fair-trade pricing and a good roofer can help you communicate what repairs are needed.

• This is a surprise to most people, but according to a recent Forbes article, you should NOT get multiple estimates. Insurance companies may simply take the lowest one, and that may not be your best quality option.

• Depending upon the extent of the damage, now may be the time to change roofing material to a more durable option or one that can improve your home’s efficiency and save you on utility bills. You can also check with your insurer for discounts they may offer on certain types of roofing materials.

• Watch out for scams. Out-of-town “roofers” often show up after a large storm saying they’ve spotted roof damage that you can’t see. Don’t fall for it. Stick with a trusted local professional, check reviews and references, check for licenses, and be wary of anyone asking for large, upfront payments.

If you have any questions at all about what to do when your roof is damaged, give us a call!

Again, feel free to copy and paste the above and add it to your website, send it to your email list, or break it up into several social media posts. This will help keep your name out in the market so you are top-of-mind when they need roof repairs. It will also help position you as a trustworthy leader in your local market.

Look for Marco’s second “Tips You Can Share with Potential Customers” coming soon to RoofersCoffeeShop®.

To learn more about Marco’s quality metal roofing products, visit www.MarcoIndustries.com or contact Marco Industries directly through email or by calling 1-800-800-8590.

Learn more about Marco Industries in their RoofersCoffeeShop® Directory.

Original article source: Marco Industries