Sales & Marketing
Slow and Steady Wins the Marketing Race
By Michelle Jones, Creativate. With everything going on in your roofing company, it can be tempting to rush through your marketing. Here’s why good marketing requires patience. Turning a profit in your roofing business might feel like a sprint to the finish line. When it comes to marketing, you might ...
Does Your Roofing Company Need a Sales Team? - Part 1
By MaryBeth Carroll, Carroll Consulting Group. The right answer is Yes! In the highly competitive world of roofing services, a skilled salesperson can make a significant difference between a roofing company's success and struggle. While exceptional roofing craftsmanship and quality products are essential, the importance of a dedicated salesperson cannot be underestimated. ...
Back to Basics: How to Build a Solid Roofing Sales Strategy
By Adam Cabrera. In today's competitive business climate, aligning your marketing and sales efforts is paramount for effective lead conversion. In a recent episode of Roofing Road Trips, Heidi J. Ellsworth visits with Pam Torrey, director of marketing at Ingage. During the conversation, they explored the ways sales strategies ...
Roofing Expert Tips on Profitability, Recruitment and Leadership Training
By Adam Cabrera. Goal setting during these reviews provides employees with a clear career path, contributing to their motivation and job satisfaction. In a recent episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Richard Carroll, co-founder of the Carroll Consulting Group, to talk about the secrets ...
The Psychology of Selling in the Roofing Industry: Why People Buy
By John Kenney, Cotney Consulting Group. If you're a roofing contractor, understanding the motivations behind your customer's decisions can elevate your sales and service delivery. When it comes to the intricacies of sales, Brian Tracy's "The Psychology of Selling" is considered one of the paramount resources in the world. Dive into chapter ...
Modern Times Call for Modern Sales Presentations - Part Two
By Ingage. Sales teams are ditching the old playbook by automating tasks. In Part One, we went over the new normal of sales and the shift we have seen and experienced to fully embracing digital means to communicate, purchase, sell and more. In Part Two we will dive into ...
Implement These 4 Strategies to Generate More Leads
By LMH Agency Learn how you can invest in the future of your business and draw in more customers. We hear agencies say all the time that they’re going to help you get more leads. But HOW is this actually done? How can you be sure your automations ...
The Real Deal on Sharing Roofing Content that Works
By LMH Agency. The importance of sharing your roofing content and how to use it to improve your marketing reach. Feeling like you need to reinvent the wheel to market your company? Does making content feel terrifying and like no one will care? We encourage you to think again. ...
Modern Times Call for Modern Sales Presentations - Part One
By Ingage. As the world shifts to a more digital platform, your sales presentations should be doing the same. The global pandemic has certainly changed people’s practices and in many ways, it has been for the better. Working remote has become far more normalized and online shopping has ...
How to Maximize Your Roofing Business's Marketing Budget All Year
By JobNimbus. These tips will help you avoid prematurely exhausting your marketing budget. Recently, hundreds of roofers were surveyed as part of a study done by JobNimbus. The results revealed an untapped treasure trove of information, and we are revealing some key findings regarding the optimal timing for advertising ...
