Technology
Turning roofing reps into trusted advisors
By Jesse Sanchez. Turning roofing reps into trusted advisors by equipping them with a video-driven platform that builds homeowner trust, streamlines sales conversations and tracks performance. In a sea of roofing innovations featured at this year’s International Roofing Expo (IRE), one company’s pitch stood out for its simplicity and sales-savvy impact. Sales ...
Revolutionizing roofing sales
By Jesse Sanchez. Transform roofing sales with interactive presentations, real-time analytics and automation to help contractors close more deals and build lasting customer trust. At the 2025 International Roofing Expo (IRE), technology took center stage, with companies looking to transform how business is done with the latest innovations. Among the industry leaders ...
Why service should be the cornerstone of your business
By Jesse Sanchez. Industry experts will share how putting service first can drive growth, loyalty and lasting success in the roofing industry. In an era where customers expect more than just a good product, service has become the ultimate differentiator. But what does it actually take to make service the foundation of ...
A return to trust: Rewiring the home improvement experience
By Jesse Sanchez. In a world of vague estimates and three-quote norms, one roofing veteran is betting on transparency — and homeowners are listening. Before Patrick Fingles became the CEO of Leap, a leading software platform in the home improvement sector, he was a contractor trying to survive in the roofing industry. ...
Labor tracking: Built by contractors, for contractors
By Dani Sheehan. Dataforma’s labor tracking solution ensures that your employees’ time is accounted for – accurately, efficiently and affordably. Tracking labor efficiently is essential to maintaining profitability and project accuracy. Mismanaged time tracking can lead to payroll discrepancies, inaccurate job costing and inefficiencies in workforce development. Dataforma offers a comprehensive labor ...
The Coffee Shops welcome JobTread!
JobTread is a game-changing software solution for construction project management and estimating. The Coffee Shops, the award-winning online communities where industry professionals gather for the latest in technology, safety, information and education in the roofing, metal and coatings sectors, are thrilled to welcome JobTread into their community. JobTread is a cutting-edge software ...
Pat Muhs - Balancing Tech and Humanity in Sales
In this Roofing Road Trips® episode, Heidi J. Ellsworth is joined with Pat Muhs of Moose Roofing to talk about some of the challenges roofing contractors face in the sales process, as well as some of the solutions. Technology can play a critical role in overcoming hurdles such as simplifying ...
5 pitfalls to avoid in the roofing industry
By Corey Mann, Leap. Learn how to avoid these common issues during roof installations. Challenges and problems can pop up at any point in the roofing process and they can vary from job to job. Some things, like weather, are out of your control, but there are some that you can prepare ...
Exploring the NERCA Convention & Trade Show
By Emma Peterson. Experience an incredible regional tradeshow through The Coffee Shops crew! Recently, Karen Edwards and Alex Tolle of The Coffee Shops™ headed over to New Jersey for the The North / East Roofing Contractors Association (NERCA)'s 97th Annual Convention & Trade Show! Hosted at the Hard Rock Hotel ...
New Spec Writer tool launched by ATAS
User-friendly tool provides a seamless way for professionals to quickly generate accurate, customized specifications for metal panel systems. ATAS International, Inc., a leading manufacturer of high-quality metal panel systems, is proud to announce the launch of its new Spec Writer. This powerful online tool is designed to streamline the specification process ...
