Technology
Unveiling eco-friendly roofing installation tech at IRE 2025
By Jesse Sanchez. Latest innovation highlights a growing demand for sustainable, high-performance roofing solutions. On the final day of the 2025 International Roofing Expo (IRE), H.B. Fuller took the spotlight with a showcase that represents the industry’s shift toward more sustainable and user-friendly solutions. The company’s latest innovation, Millennium PG-1 EF ...
Building roofs and relationships: Talking about growth, grit and the power of peer support
By Jesse Sanchez. In an industry built on structure, this company focuses on what holds it all together: connection, process and trust. In a field dominated by bids, blueprints and bottom lines, Tracey Donels is building something less visible but just as critical: community. As the founder of Service First Solutions, Tracey ...
Roofing meets reality
By Jesse Sanchez. From tech to teamwork, leaders share insight at the industry's go-to gathering. Benchmark’s President, Vincent Ellison and Sr. Roof Consultant, James Santiago brought candid insight and industry optimism to the Sound Stage at International Institute of Building Enclosure Consultants (IIBEC) 2025, highlighting the growing need for connection, innovation and ...
Overcoming cash flow challenges in roofing
By Jesse Sanchez. Effectively managing payments and cash flow presents a significant opportunity for roofing contractors to strengthen their financial stability and drive business growth. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth discusses the critical topic of cash flow management with industry expert Brian Cancian from Foundation Software. ...
Job management built for contractors, by contractors
By Emma Peterson. Learn how Dataforma powers contractor success through their software. When it comes to having the right tools for the job, the ones used on the roof are only half of the equation for contractors. The tools employed by their team in the office are also crucial to ensuring their ...
Bringing clarity to roofing sales with 3D animation
By Jesse Sanchez. Transforming homeowner engagement through visual storytelling. Roofing sales have long been a challenge in an industry where technical jargon can leave homeowners feeling overwhelmed. Sales Assist, a cutting-edge application designed for roofing contractors, is changing that dynamic by incorporating 3D animation to make complex processes easily understandable for the ...
Knowing when to walk away
By Centerpoint Connect. A smart seller knows when to let go and move on. Every salesperson knows the sting of rejection, but not all rejections are created equal. Some objections are mere hurdles to overcome, while others are firm, immovable walls. The key to long-term success isn’t in relentless persuasion — it’s ...
Making Service the Cornerstone of Your Business
Join us for our latest Read Listen Watch® (RLW) session, where we will explore how to make exceptional service the cornerstone of your business. This panel discussion features industry experts Zach Carpenter from Jobba and Jeanne Boyd from Boyd Bone Dry, who will share insights on how service can transform ...
Unlock the power of referrals
By gFour Marketing. Roofing referral programs can drive high-quality leads and lasting growth for your business. Word-of-mouth marketing is still one of the most powerful tools in the roofing industry, and a well-designed referral program can turn happy customers into your most valuable sales team. By leveraging referrals, you can attract high-quality ...
Track your way to the top
By Emma Peterson. Don’t miss this chance to increase your productivity with Dataforma daily tracking tools. With construction season just around the corner, now is the perfect time to set yourself up for success with Dataforma’s daily productivity tracking solutions. By leveraging tools that monitor crew performance, multi-job workflows and more, you ...
