Expert Conversations
Supercharge your customer loyalty: Turning satisfied customers into raving fans
By Jenny Yu. Learn about how implementing a referral rewards program can transform your marketing strategy. While there are so many new digital tools in the marketing sphere, one strategy remains timeless: word of mouth referrals. In a recent episode of Roofing Road Trips®, Megan Ellsworth sat down with ...
The push for maintenance-free attachments
By Jesse Sanchez How eliminating compression seals is changing the game for rooftop equipment installation. Joel Stanley, founder of Anchor Products, is challenging the roofing industry to rethink how rooftop equipment is installed and more importantly, how it stays secure. In this episode of Roofing Road Trips®, Joel joins host ...
Fire-rated solutions for the Wildland Urban Interface
By Dani Sheehan. Learn how Pli-Dek and fire-rated systems can help you confidently tackle WUI projects. Fire seasons continue to grow more intense, and as urban development edges closer to wildlands, fire-rated solutions are essential to protecting the built environment. In a recent episode of CoatingsCast®, Megan Ellsworth sits down ...
Diversifying into HVAC/R
By Jenny Yu. Learn how to add HVAC/R to your list of services to grow your business. Every trade needs more skilled labor. In this MetalTalk™ episode, Heidi J. Ellsworth sat down with Greg Guse of Malco Tools to discuss the basics of HVAC/R systems in the building envelope ...
Mental health on and off the roof
By Emma Peterson. Paul Reed of Roofers In Recovery shares insights on the power of compassion and conversation when it comes to supporting roofing professionals’ mental health. When we think of the tolls the roofing industry puts on workers, we often think of the physical demands of the job. ...
Earn a competitive edge with continuing education and certification
By Jenny Yu. Learn how you can stand out from your competitors by making safety and professionalism your main priority. In this episode of Roofing Road Trips®, Megan Ellsworth joined leaders of National Frame Building Association (NFBA) to discuss the 57th annual NFBA Annual Building Expo that occurred in ...
Building back better: Metal’s role in fire-resistant recovery
By Jesse Sanchez. Metal construction is leading bold, innovative, fire-resilient community rebuilding efforts. As wildfires continue to devastate regions across the U.S., a renewed push is emerging to rebuild smarter, stronger and more sustainably. One of the voices calling for that shift is Frank A. Stasiowski, founder of PSMJ ...
Global tech sparks change
By Jesse Sanchez. Hear insights from industry experts about AI trade-specific innovation overseas and what's next in the states. Artificial intelligence is moving fast, and for the global roofing industry, the changes are already here. While U.S. contractors weigh the risks of automation and unfamiliar technologies, other nations are charging ...
Eagleview One is landing
By Emma Peterson. Discover how Eagleview One integrates roof reports, imagery, AI analytics and more into a seamless digital experience. The big news out of Eagleview is the announcement of Eagleview One, a new platform that incorporates their industry-leading imaging programs with AI analytics! To learn more about this innovative ...
Supporting their contractors through thick and thin
By Emma Peterson. Learn how Progressive Materials helps their contractors through all parts of their coating projects. In a new episode of CoatingsCast®, Megan Ellsworth sits down with Jeff Romero, the technical and education coordinator for Progressive Materials (PM). Their conversation is a continuation of a discussion started a ...
