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Guest Blog
Meet Avid Hunter and Roofing Contractor Sam Shaver
Asphalt Life blog interviewed some of the Atlas Roofing family’s hunting enthusiasts. Sam Shaver is an Outside Sales Representative of Northwest Building Supply Inc. in Andover, New Jersey. He is also known as The Field Archer and has been a bow hunter for the past three and a half decades. He ...
Meet Avid Hunter and Roofing Contractor Pete Radakovich
Asphalt Life blog interviewed some of the Atlas Roofing family’s hunting enthusiasts. Pete Radakovich is the President of Inter-State Roofing Service in West Allis, Wisconsin, and has been a hunter for 44 years, tracking turkeys in the spring and deer in the fall. “I hunt because I love being outdoors and ...
There's a New ASTM Test Method That Accurately Quantifies the Content of Ketone Ethylene Ester (KEE) Roofing Membranes
Before this new test, there was no publicly available analytical technique to accurately quantify the content of KEE in roofing membranes. By Jerry Beal, FiberTite®. ASTM D6754 Standard Specification for Ketone Ethylene Ester Based Sheet Roofing was adopted and published in 2002. The standard offered an alternative to PVC thermoplastic roofing membranes ...
23 Marketing Mistakes Roofers Make – Mistake #7 Not Posting Your Certifications
Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes like not posting your certifications. By Art Unlimited. Certifications build a level of trust for your customers. It tells ...
Meet Avid Hunter and Roofing Contractor Jason Arnold
Asphalt Life blog interviewed some of the Atlas Roofing family’s hunting enthusiasts. Jason Arnold is the owner of Arnold’s Home Improvement in Toledo, Ohio. He began hunting with his father, brother, uncle and cousins when he was 8 years old — a family tradition he continues with his 13- and 16-year-old ...
To Hail With It!
Share this educational infographic with your customers to help them understand what causes hail and what to look for if they suspect they may have damage. Illustration by Rachel Morris, Asphalt Life Editor’s note: This article first appeared on the Atlas Roofing Asphalt Life blog and can be viewed here.
TARC Member Spotlight: All in the Roofing Family
Imagine working a full-time job during the day, raising three boys and four girls, and spending your nights bending sheet metal in your basement to install the next morning on a roofing site. That’s just what Robert Smith, Sr., did to get Donelson Roofing Company, Inc. started over half ...
Is It Ever Cheaper to Do It Twice? Read the Instructions
Check out this real-life situation where instructions were readily available but three different contractors didn’t bother to read them. By Andy Swan, Roof Saver. One of my favorite memories of my Dad was his well-intentioned coaching, “when all else fails, read the instructions.” He had a dry wit and usually delivered ...
23 Marketing Mistakes Roofers Make – Mistake #6 Not Claiming Your Google Business Listing
Working in the roofing industry for over a decade has allowed Art Unlimited the opportunity to identify the dead giveaways that hurt a business’s marketing. Each week, we’ll be sharing those common mistakes, such as not claiming your Google Business Listing. By Art Unlimited. If claimed, your Google My Business listing is ...
Right and Wrong Ways to Make Your Contractor Business More Efficient
A lot has already been said about the right and wrong ways to make your contracting business more efficient. So why do contractors still tend to struggle when it comes to productivity and effectiveness? By Emily Hughes, Job Nimbus. Well, it could be argued that working against disorder is just ...
