Expert Conversations
Making it count: Capturing homeowner attention in a fast-paced world
By Anna Lockhart. In the day and age of social media and short attention spans, it’s critical to have a simplistic, yet catchy marketing strategy. Does your messaging meet the cut? In a recent Coffee Conversations sponsored by Metal Roofing Alliance (MRA), host Karen Edwards sat down with ...
Bringing innovation to rooftop equipment at IRE
By Jesse Sanchez. A simple bolt, a big idea — a solution to a decades-old roofing dilemma is turning heads. At the 2025 International Roofing Expo (IRE), roofing professionals gathered not just to talk shingles and systems, but to rethink how equipment belongs on rooftops. In an interview at the Coffee Shop ...
Key opportunities in a slowing construction market
By Dani Sheehan. Understand how the economy is impacting the roofing and construction sectors to remain resilient through the end of the year. Looking ahead to the rest of 2025, the economic picture offers a mix of steady growth, shifting consumer sentiment and industry-specific slowdowns. Determined to understand how these changes will ...
What you need to know about condensation in roofing systems
By Dani Sheehan. Learn the science behind condensation so you can build more resilient roofing systems by allowing vapor to escape while keeping water out. When moisture shows up inside a roofing system, most people assume it’s from a leak. But as Chris Meyer, director of low-slope roofing at VaproShield, points out, ...
Why every roofing company needs a service division
By Jesse Sanchez. Revealing why service divisions are the key to long-term success — and how even the smallest of roofing teams can build a reputation that lasts. In the world of commercial roofing, service and maintenance isn't just a sideline — it’s a foundation. That’s the message Tracey Donels of Service ...
More than just hot air
By Emma Peterson. Learn about the importance of ventilation and how Attic Breeze’s products can maximize roofing system performance. In a new episode of Roofing Road Trips®, Karen Edwards sat down with Chad Paris, the senior VP of sales and marketing with Attic Breeze. Chad shared a bit about the ...
Quietly revolutionizing roof repair
By Jesse Sanchez. A rare sealant that actually sticks to silicone is making waves with contractors. In a crowded field of roof coating solutions, Everest Systems has introduced a standout product that’s turning heads for its performance and reliability. In this episode of CoatingsCast, Rick Murphy, the technical support and specifications director ...
Treating the source, not just the symptom
By Emma Peterson. Snow retention not only protects your property from damages, but it also protects you from lawsuits. Put simply, snow retention is about controlling and managing the snowpack that naturally builds up on a roof in regions that experience lots of snowfall in the winter. This is important because every ...
More than just measurements
By Emma Peterson. Learn how EagleView not only helps contractors measure roofs but also supports their larger communities. In the roofing world, EagleView is well known for its cutting-edge measurement technology. But EagleView is far from a one-trick pony, as there are a variety of different ways their imagery and data are ...
Just around the corner: FRSA 2025!
By Emma Peterson. Get a behind the scenes look at what to expect from this year’s FRSA Convention and Expo. 2025 marks the 103rd year that the Florida Roofing and Sheet Metal Contractors Association (FRSA) has held their convention and expo. To learn more about what they have prepared for this year, ...
