Expert Conversations
First to respond, first to win
By Jesse Sanchez. New survey data highlights response-time opportunities and why contractors are prioritizing speed-to-lead. For roofing contractors focused on growth, one of the clearest opportunities to take advantage of may be improving how quickly they respond to new inquiries. In this episode of Roofing Road Trips®, host Megan Ellsworth ...
Labor, immigration and the roofing industry
By Emma Peterson. Trent Cotney explores the role of advocacy and Roofing Day 2026 in relation to protecting workers in today’s immigration climate. The state of the labor force in roofing and construction has always been a top issue for the industry, but the immigration policy changes of the last ...
Showing the heart of roofing
By Emma Peterson. Randy Chaffee explains how real jobsite moments and authentic culture can inspire young people to join the roofing trade. As many of our experienced roofers and contractors reach the age of retirement, the labor shortage in construction has become more apparent than ever. To learn about how ...
Training and support shape success with polyurethane coatings
By Jesse Sanchez. UNIFLEX® emphasizes education, safety and hands-on guidance as contractors expand into urethane systems. UNIFLEX® and Sherwin Williams Roofing Solutions are reinforcing the role of training and jobsite support as polyurethane coatings become a more prominent part of commercial roofing strategies. During this episode of Roofing Road Trips®, ...
Minihan Roofing is the March R-Club Roofer of the Month!
By Emma Peterson. How Chis and Shannon Minihan built a roofing family legacy. This year is a big milestone for the team at Minihan Roofing – our March 2026 R-Club Roofer of the Month – as it marks their 15th year in business! To learn about the origins and ...
A new safety frontier
By Emma Peterson. Denver Riggleman dives into how AI can be a lifesaving tool — and why improper use could expose sensitive business data. When we talk about AI, most conversations focus on the type of business management tasks it can manage. What is often overlooked is how AI ...
Cuando la innovación responde a las necesidades reales del techo
Por Alberto Torres. Conozca la historia detrás Bitec’s RepairBoss®, una línea completa pensada para el profesional. En este episodio de La Voz de los Ruferos, Santiago Garces nos comparte la trayectoria de Bitec, una compañía con más de cuarenta años de experiencia en la industria del roofing. Desde sus inicios, ...
Innovation born from adversity
By Jenny Yu. Explore how the solar market continues to evolve and expand in a time of regulatory challenges. Solar market dynamics continue to evolve as technology advances and policy shifts reshape the landscape. In this Roofing Road Trips® episode, Heidi J. Ellsworth spoke with Mark Gies, director of ...
From interns to impact
By Jesse Sanchez. With structured mentorship, cross-department training and early ownership of real projects, Sutter Roofing is shaping future leaders from day one. As Sutter Roofing enters its fifth generation of family involvement, President Brad Sutter is thinking about the future and who will carry the torch. “We try to ...
From data overload to decisive action
By Jesse Sanchez. Learn how user feedback is driving practical AI tools that turn stored data into immediate action. Roofing contractors are not asking for more dashboards. They are asking for faster answers. At Dataforma’s PSU event, it became clear that the value of software is no longer measured by ...
