Expert Conversations
Build better, lead smarter: Why roofing success starts at the top
By Jesse Sanchez. Revealing how strong, intentional leadership, not just relentless hustle, is the real key to sustainably scaling a successful roofing business. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Melissa Chapman, co-founder of The GLO Group, to dig into the real reasons ...
From fixing leaks to building loyalty: How service departments fuel roofing growth
By Jesse Sanchez. A focused approach to structure, processes and KPIs could take your service game to the next level. In this Roofing Road Trips® podcast, host Heidi J. Ellsworth sat down with Tracey Donels of Service First Solutions to explore the “how” of the structures, systems and scorecards that ...
Innovating with purpose
By Emma Peterson. Learn how Elevate develops products designed to address some of the biggest issues in roofing – labor and weather. Uncertainty has been the buzzword of the year when describing the state of the roofing industry. But even through this year’s tariff changes and policy shifts, two ...
Precision, productivity, possibility
By Jenny Yu. This live RLW webinar explores industry challenges, new technology and what’s ahead at METALCON 2025. Ready to discover the latest innovations shaping the future of metal roofing and construction? Don’t miss this RoofersCoffeeShop® ReadListenWatch® (RLW) webinar titled “Innovation in action: MetalForming and METALCON.” This special event ...
La iniciativa de GAF en el techado
Por Jessica Bravo. Aprende cómo GAF está transformando el futuro del techado para los contratistas Latinos. En un episodio de La Voz de los Ruferos, Alan Lopez habló sobre la iniciativa de Latinos In Roofing (LIR) de GAF. Compartió cómo esta iniciativa fomenta el crecimiento profesional, apoya la ...
Shaping the next generation of roofers
By Emma Peterson. Learn how the Roofing Alliance is elevating, educating and uniting roofing professionals across the country. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Greg Hudson and Alison LaValley to discuss the Roofing Alliance and its impact on the roofing industry. Greg, ...
A software fit for every roofer
By Jesse Sanchez. One contractor’s search for a truly all-in-one tool led to a surprising standout find. When Kim Baxter joined O’Hara’s Son Roofing (OSR), she was tasked with an ambitious goal: build a national service program nearly from scratch. But before she could do that, she had to tackle ...
Fluid-applied coatings: The future of roofing solutions
By Jesse Sanchez. With Storm Breaker™, BITEC shows how fluid-applied coatings give contractors a competitive edge by delivering reliable performance and responsive support that set them apart in a crowded market. Fluid-applied coatings continue to be a strategic offering, and according to Jon Feick, senior territory sales representative at BITEC®, ...
Impacting your workflow: How this one software is simplifying the metal sales process
By Anna Lockhart. Need a boost when it comes to leveling up your metal building sales and construction process? Look no further than this tech from Metal Sales. In a recent episode of the MetalCast™ podcast, host Karen Edwards sat down with Corey Lincoln, business development manager for Metal ...
Seal with confidence
By Dani Sheehan. Discover how Geocel helps you overcome common roof repair challenges with ease. In a recent episode of MetalCast™, Megan Ellsworth sat down with Jeff Hung from Geocel to talk about one of the most critical components of any roofing repair project: sealants. From patching a leak in ...
