Expert Conversations
Assessing a roof before fluid applied restoration
By Dani Sheehan. Learn how to safely inspect a roof with the right tools and testing to help your building owners make an informed decision. When you’re assessing an aging roof, the process requires more than just walking around the perimeter and making a quick judgment call. According to Chris ...
Más allá del Mes de la Herencia
Por Jessica Bravo. ¡Vistos, escuchados y unidos para empoderar al contratista hispanohablante! Durante una edición especial de Coffee Conversations, patrocinada por Owens Corning para celebrar el Mes de la Herencia Hispana, tuvimos una conversación enriquecedora con Kate Apunte, Octavio Vazquez, Sergio Terreros y Miguel Medina, destacando las contribuciones de los ...
Preparing for IRE 2026
By Emma Peterson. Industry leaders from NRCA, Informa and SRS share how they are building IRE 2026 into the biggest and most inclusive show in roofing. It might be hard to believe, but the 2026 International Roofing Expo (IRE) is less than four months away now! For those who aren’t ...
The trade show designed for the Latino community
By Jenny Yu. Learn about the unconventional origin of the NAHICA and how it carved out its own niche to serve Latinos in the industry. In the roofing industry, there are so many amazing opportunities for networking and ongoing education at expos and trade shows. Most of these events ...
Fortifying roofs for the future
By Jesse Sanchez. As weather challenges grow, taking roofing standards and upgrades seriously can lead to stronger protection for what matters most. In this episode of Roofing Road Trips®, Karen Edwards sat down with James White, senior product manager at CertainTeed, to unpack a game-changing approach to roofing: the FORTIFIED ...
Give your business a strong foundation
By Emma Peterson. From licensing boards to continuing education, get expert insights into what it takes to start a roofing business. In this Read Listen Watch® (RLW) webinar, Ashlee B. Poplin stopped by The Coffee Shops™ to chat about the how to start running your own roofing business from a ...
Rooftop chemistry explained
By Jesse Sanchez. Roofing expert breaks down the science behind two of the industry's most prominent coatings. In this episode of CoatingsTalk, Megan Ellsworth sat down with roofing veteran Cameron Webb from MuleHide to tackle the topic of silicone versus acrylic coatings. With more than two decades in the industry ...
Cool roofs for a climate-conscious market
By Anna Lockhart. With climate change and energy efficiency becoming a growing concern for many home and building owners, choosing the right roofing materials matters. Are your customers concerned about getting the most out of their investments? In an ever-increasing global climate, where beating the heat at a ...
La feria diseñada para la comunidad latina
Por Jenny Yu, traducido por Jessica Bravo. Conoce el origen poco convencional de NAHICA y cómo logró abrirse camino para servir a los latinos en la industria. En la industria del techado, existen muchísimas oportunidades increíbles para hacer contactos y seguir aprendiendo en expos y ferias comerciales. La mayoría ...
Certified sustainable
By Emma Peterson. Inside the certification and engineering that guides Duro-Last's path towards sustainability. Over the last decade, Duro-Last has helped divert over 100 million pounds of PVC from landfills by creating more sustainable roofing systems. In this episode of Roofing Road Trips®, Megan Ellsworth sat down with Tess ...
