Expert Conversations
Mergers and acquisitions surge: What roofing contractors need to know
By Jesse Sanchez. Discover why 2025 is shaping up to be a pivotal year for roofing industry mergers and acquisitions — and how contractors can seize the moment. The roofing industry is primed for a significant wave of mergers and acquisitions (M&A) in 2025 and experts say contractors need to be ready. ...
Accuracy, compliance and efficiency in one payroll solution
By Dani Sheehan. Turn your cumbersome payroll processing into a streamlined operation by leveraging construction-specific software solutions. Managing payroll is no small feat, particularly in the construction industry where schedules can change on a dime, projects take place in multiple states and labor law compliance is essential. In a recent episode of ...
A fresh approach to roofing education
By Jesse Sanchez. A newly redesigned platform makes it easier than ever for homeowners to access clear, concise information about roofing options and connect with local experts. The Metal Roofing Alliance (MRA) is taking strides to empower homeowners with their latest website overhaul, as highlighted in this episode of MetalCast™, hosted by ...
Building resilient roofers
By Jesse Sanchez. Why service and maintenance are the backbone of a thriving business. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Tracey Donels of Service First Solutions to discuss service and maintenance departments and their role in redefining the roofing industry’s approach to business growth. ...
Uniting industry giants for a stronger future
By Jesse Sanchez. The consolidation of leading metal brands under one name marks a major shift in the roofing and building industry. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Jay Jacoby, director of sales for Fortify Building Solutions, to discuss the motivations behind this ...
Strategies to secure your next roofing contract
By RoofScope. Turn common client objections into sales opportunities and master the techniques that transform hesitant prospects into satisfied clients. Picture this: you’re standing in front of a potential client, ready to pitch your roofing expertise, but a wall of objections blocks your path. Whether it’s homeowners convinced they can DIY ...
Identifica el propósito, visión y misión de tu compañía para alcanzar el éxito
By Jessica Bravo. Cómo alinear a tu equipo con la visión y potenciar el liderazgo. The Glo Group es una organización dedicada al desarrollo y la comunicación de equipos y líderes, con el objetivo de expandir el impacto de cada líder y empleado dentro de la compañía, lo que finalmente ...
Why mastering every lead is key for roofing contractors
By Jesse Sanchez. Learn more about making the most of every sales opportunity in a competitive market. In this Coffee Conversations, host Heidi J. Ellsworth welcomed a distinguished panel of industry experts, including Dean Curtis, CEO of Ingage; Chuck Thokey, owner of Top Rep; and Adelaide Opitz, director of operations ...
Hiring for success
By Dani Sheehan. Learn how to identify talent, retain employees and build a strong hiring strategy with these expert insights. In a recent RoofersCoffeeShop® Lunch & Learn, Heidi J. Ellsworth sat down with Lorna Rojas and Gaetano Mastroianni from Tremco Roofing and Weatherproofing Technologies Incorporate (WTI) to discuss one of the most ...
Generational vision: How the Gottron family revolutionized roofing sales
By Jesse Sanchez. Family, innovation and relationships drive this multi-generational roofing legacy. The Gottron family’s story in roofing is one of passion, persistence and a vision for the future. Featured in this Coffee Conversations, the Gottrons — Jeff, Mike, Bryan, Chris, Trevor and Austin — opened up about their work with Duro-Last, ...
