Expert Conversations
Service divisions reshape commercial roofing businesses
By Jesse Sanchez. Industry leaders explain why service models build enterprise value, resilience and long-term contractor relevance nationwide. In this episode of Roofing Road Trips®, Cody Kline, founder of CommercialRoofer.com, joined host Karen Edwards to examine the importance of service divisions and preview what that mindset looks like in practice ...
Inside a Superdome workshop built for roofing growth
By Jesse Sanchez. Contractors and manufacturers show how off-season training can sharpen crews for 2026. In a business where storms and schedules can change overnight, the “slow season” provides a strategic window to evaluate operations, strengthen skills and position the company for the next wave of demand. A live episode ...
The power of fractional executive placement
By Emma Peterson. Learn how fractional executives can give your business the high-level expertise needed to grow. In a new episode of Contractor Outlook™, Heidi J. Ellsworth sat down with Kristen McAlister of Cerius Executives to learn about fractional executive placement and how it can help construction companies build ...
The case for dedicated roofing service departments
By Jenny Yu. Industry experts explain how service and maintenance departments lay the foundation for scalable roofing businesses. In a recent CoatingsTalk™, Megan Ellsworth spoke with Chris Huettig, vice president of technical services at KARNAK, and Tracey Donels, founder of Service First Solutions, to talk about the importance of ...
Where solar meets snow safety
By Jenny Yu. TRA’s Faux Panel Mount helps contractors safely integrate snow management with Tesla Solar Roof systems. In this episode of Roofing Road Trips®, Megan Ellsworth spoke with Mindy Dahlquist, business development manager of TRA Snow & Sun, and Nick Zavala, brand president of American Home Contractors, to ...
Rumbo a D.C. para Roofing Day 2026
By Emma Peterson. Learn how to make your voice heard on Capitol Hill with this NRCA event. En un nuevo episodio de Roofing Road Trips®, Heidi J. Ellsworth recibió a Duane Musser y Brad Stine de National Roofing Contractors Association (NRCA) para hablar sobre el Roofing Day en D.C. de ...
Valuing culture over commission
By Jesse Sanchez. Learn how this roofing company stays grounded in culture, values and a long-term view of success in an ever-changing industry. When asked about the biggest force driving Sutter Roofing’s longevity, Brad Sutter, owner of Sutter Roofing didn’t hesitate; it’s people. “Having a capable staff is the ...
A history of building community in the roofing industry
By Jenny Yu. For almost 70 years, ARC has been a place for roofing contractors to gather and share important industry information. In this episode of Roofing Road Trips®, host Alex Tolle sat down with Mark Madeira, president of the Associated Roofing Contractors of Oregon and Southwest Washington (ARC), ...
Improving the restoration experience
By Dani Sheehan. See how FAR®’s development process, naming strategy and new facility are shaping the future of restoration systems. In a recent episode of CoatingsCast™, Sonny Arwood, CEO of Fluid Applied Roofing™ (FAR®), walks Megan Ellsworth through the company’s journey and explains how FAR is redefining roof coatings. “The ...
More than just shingles
By Emma Peterson. Learn about the variety of careers and jobs available through the roofing industry. When most people think about their roof or the businesses that repair and install them, they probably think of handling shingles and a nail gun. But the roofing industry is far more than that, ...
