Expert Conversations
Don’t Give Opportunities to Keep Roofing the Cold Shoulder! How to Extend Your Roofing Season
By Cass Jacoby. Extending your roofing season even as it gets colder is a great way to keep business growing when most of your competitors are slowing down. Read on to learn more about the opportunities cold weather products represent. Oh, the weather outside is frightful! Do you have the ...
Major Changes Happening at MetalForming LLC
By Evelyn Witterholt. With a new CEO at its helm, MetalForming LLC shares with us why they see a bright future ahead of them. In 1997, Geoff Stone brought European metal panel technology to North America when he founded MetalForming LLC Since then, MetalForming has been a mainstay in the ...
It is Time for Roofing to Get REAL
By Cass Jacoby. National Women in Roofing (NWiR) takes on new DEI initiatives that are elevating the entire industry and ushering in a new generation of roofer. In a new Coffee Conversations, sponsored by CertainTeed, Heidi J. Ellsworth talks with executive director of National Women in Roofing (NWiR) ...
Exciting Achievements from 2022 for the Roofing Alliance
By Alec Doniger. A successful 2022 sets the Roofing Alliance on the right track for the future. Heidi J. Ellsworth starts the new year off right with an invigorating episode of Roofing Road Trips featuring Kelly Van Winkle and Alison LaValley of the Roofing Alliance. Kelly has an extensive family ...
How to Successfully Retain and Recruit Despite the Labor Shortage
By Cass Jacoby. In an upcoming RLW, John Kenney and Heidi J. Ellsworth discuss how strong field leadership training is key to building a work culture that attracts and maintains a skilled workforce. RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to ...
Long-time Roofer Shares His Wisdom
By Alec Doniger. In a recent episode of Stories from the Roof, Ron Lloyd tells the story of starting his own company. Ron Lloyd has been in roofing for close to 46 years. He started in Salt Lake City, Utah working for Bartile, a manufacturer and installer of roofing tile. After ...
Start 2023 Off Right in Washington State
By Cass Jacoby. Get a head start on your competitors by attending the first roofing tradeshow of the year in Washington! The Roofing Contractors Association of Washington (RCAW) trade show is fast approaching! This year’s Pacific North West Regional show is taking place January 20, 2023 at the Tulalip ...
Connecting Sub-crews With Contractors
By Cass Jacoby. Bringing crews and contractors together in an easy format that works. In a new Roofing Road Trips podcast, Heidi J. Ellsworth meets with Labor Central cofounder and Chief Marketing Officer Eric Carlisle for a conversation on how working as subcontractors for other roofing contractors can ...
Polyiso Insulation Ideal for Energy Savings
By Alec Doniger. PIMA advocates for more energy-efficient insulation materials, succeeding in improving the quality of our environment. Today, looking for sustainable solutions is more important than ever. Fortunately, many roofing industry professionals are passionate about methods for improving our environment. In a recent episode of Roofing Road Trips, Heidi ...
State of the Commercial Construction Industry
By Cass Jacoby. Going into 2023, thought leaders David Corson and Heidi J. Ellsworth take stock of the commercial construction industry as a whole. In Season 4, Episode 74 of the Roofing Road Trips podcast, Heidi J. Ellsworth meets with publisher and editor of Commercial Construction & Renovation, David Corson. ...
