For the 22nd consecutive year, building professionals named CertainTeed® vinyl siding the overall brand leader in Builder magazine’s 2018 Brand Use Study. Conducted in collaboration with The Farnsworth Group, the study asked building professionals to rank products based on familiarity, frequency of use and overall quality. CertainTeed vinyl siding products swept all four categories: ‘Brand Used Past Two Years,’ ‘Brands Used Most,’ ‘Brand Familiarity’ and ‘Quality Rating.’ CertainTeed’s metal, synthetic and asphalt roofing shingles also made an impressive showing, taking the top ranking in ‘Brand Used Past Two Years’ and ‘Brands Used Most’ categories. Metal and synthetic roofing products each added a third first place designation for ‘Brand Familiarity.’
One of the most anticipated industry annual resources for trends, brand and product information, the 2018 Brand Use Study represents a sample of 956 qualified builders, builder/developers and general contractors.
“CertainTeed has a long-established reputation in manufacturing high-quality, U.S.-made siding products in an industry-leading array of textures, colors and profiles,” said Matt Gibson, director, vinyl and marketing communications for CertainTeed Siding. “The Brand Use Study offers a credible resource for exterior cladding solutions, and we are especially proud to receive this recognition from the building community for over two decades.”
“As a benchmark for the industry, Builder magazine’s annual report validates the strides we make each year in research, development and product innovation,” said Anthony Diodati, vice president of marketing for CertainTeed Roofing. “Having been in business for more than 110 years, our customers’ loyalty confirms that we are consistently offering first class building materials backed by the best warranties in the business, and we appreciate their continued support.”
With more than 45 different color options, the CertainTeed vinyl siding collection features the industry’s widest selection of textures and styles. The siding offers durability and ease-of-maintenance, and it is backed by a lifetime, limited warranty.
CertainTeed offers a wide array of designer, luxury and traditional roofing shingle options with a variety of durable materials, profiles, textures, colors and styles.
For more information about CertainTeed products, visit www.certainteed.com.
By offering the most in selection, beauty and performance, CertainTeed has been voted the number one brand for vinyl siding products by building professionals for 22 consecutive years, as well as the number one brand for roofing products, including asphalt shingles, tiles and metal roofing, according to the 2018 Hanley Wood Brand Use Study. CertainTeed also offers partners higher standards and greater rewards to help grow their business. With the broadest range of exterior products, including polymer, composite, insulated and vinyl siding, as well as roofing, fence, railing, decking and exterior trim, CertainTeed provides unmatched Freedom of Choice® with the option to mix and match products, styles and colors for a beautifully coordinated look. For more information, visit www.certainteed.com/freedomofchoice.
Through the responsible development of innovative and sustainable building products, CertainTeed, headquartered in Malvern, Pennsylvania, has helped shape the building products industry for more than 110 years. Founded in 1904 as General Roofing Manufacturing Company, the firm’s slogan “Quality Made Certain, Satisfaction Guaranteed,” quickly inspired the name CertainTeed. Today, CertainTeed® is a leading North American brand of exterior and interior building products, including roofing, siding, fence, decking, railing, trim, insulation, drywall and ceilings.
A subsidiary of Saint-Gobain, one of the world’s largest and oldest building products companies, CertainTeed and its affiliates have more than 6,300 employees and more than 60 manufacturing facilities throughout the United States and Canada. The group had total sales of approximately $3.7 billion in 2017. www.certainteed.com