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General Coatings Manufacturing Corp.
Insights on the spray foam roofing revolution
By Evelyn Witterholt Will Lorenz, president of General Coatings, shares his thoughts on the state of the spray foam roofing industry. Spray foam roofing is on the rise! And who better to give us insight into this growing sector of the roofing industry than Will Lorenz, president of General Coatings ...
Our roofing Super Bowl
240 roofers descended on Capitol Hill today to advocate for three key issues that affect our industry. Editor’s note: The following is a transcript of a conversation the Coffee Shop crew had after Roofing Day 2024. James Ellsworth: We started off the day with an intro from Representative Lisa McClain from Michigan. ...
Roofing the World’s Largest Orb
By Karen L. Edwards It may be the future of entertainment, but like every other building, it still needs a roof. Las Vegas is known for the experiences it brings to millions of visitors each year and one of its newest additions promises to deliver. The new orb-shaped ...
A quick spec guide for a long-lasting roof system
By Evelyn Witterholt. If you are installing a spray foam roof system, General Coatings offers an easy-to-read guide on its benefits and tips for the installation process. There are many great reasons to offer spray foam roofing systems to your customers. Spray foam helps stop leaks, insulate roofs and they ...
3 ways attending roofing expos can help your company
By Emma Peterson. From the trade show floor to classes and networking opportunities, attending industry expos is important to building a resilient and knowledgeable future for roofing. In Season 5, Episode 68 of Roofing Road Trips®, Heidi J. Ellsworth hosts Will Lorenz of General Coatings and Barry McConway of ...
Roofing Alliance Announces New Regent Member – General Coatings Manufacturing Corp.
Roofing Alliance members help shape important initiatives that improve the roofing industry. The Roofing Alliance welcomes its newest member, General Coatings Manufacturing Corp., Fresno, California, who has joined at the Regent level and is the foundation’s 196th member. “General Coatings Manufacturing Corporation is excited to be a part ...
Exploring the growing world of spray foam roofing
By Evelyn Witterholt. We talk with Will Lorenz about the growth of the spray foam roofing industry and the upcoming SprayFoam 2024 Convention and Expo. The spray foam sector of the roofing industry has been steadily growing over the past few years. Spray foam roofing is emerging as an economical ...
How spray foam manufacturers can learn from their customers
By Evelyn Witterholt. Learn about the state of the spray foam roofing industry directly from contractors in this upcoming panel at the SPFA show. One of the best ways for a company to improve their production standards is by listening to feedback from their customers. In the case of spray ...
How these roof coating companies are transforming the industry
By Evelyn Witterholt. We spoke with the presidents of Everroof and General Coatings about the strides they are making in the roofing industry and why every contractor should be offering roof coatings. When a building owner is looking for a new roof or some restorative work on their current one, ...
Will Lorenz - The Best Show for Sprayfoam - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with Will Lorenz of General Coatings. You can read the interview below or listen to the podcast. Intro: Welcome to Roofing Road Trips, the podcast that takes you on a thrilling journey across the world of roofing. From fascinating interviews ...
