Roofing Alliance Announces New Regent Member – General Coatings Manufacturing Corp.

Roofing Alliance members help shape important initiatives that improve the roofing industry. 

The Roofing Alliance welcomes its newest member, General Coatings Manufacturing Corp., Fresno, California, who has joined at the Regent level and is the foundation’s 196th member.   

“General Coatings Manufacturing Corporation is excited to be a part of the Roofing Alliance,” stated General Coatings Manufacturing Corporation President Barry L. McConway. “We at GCMC share the same commitment and goals as the Roofing Alliance—to improve industry education and training, and drive technology and research to improve our industry.” 

The Roofing Alliance has attracted some of the best and brightest roofing professionals in the industry. Together, they select and provide oversight of programs and funding for progressive research that shapes, improves and advances the roofing industry in four key areas: education and training, technology, sustainability and philanthropy.  

“Member participation is vital within the Roofing Alliance, and much of the organization’s strength comes from its broad base of supportive contributors,” said Executive Director Alison L. LaValley, CAE. “The roofing industry has a wonderful history of generosity, and for roofing professionals who would like to be involved in giving back and securing the future excellence of the roofing industry, the Roofing Alliance provides the perfect opportunity to collaborate, commit and contribute on multiple levels.” 

About General Coatings Manufacturing Corp.

For more than 25 years, General Coatings Manufacturing Corp. (GCMC) has developed and manufactured spray polyurethane foam and roof coatings for the roofing industry. GCMC is part of a family-owned and operated business that takes great pride in manufacturing a wide range of premium coating products that are manufactured in America. With more than 25 years of coatings manufacturing and expertise, Everroof, a division of General Coatings, brings a wealth of technology, innovation and reliability as a distributor-based brand. Our silicone, acrylic and urethane roofing systems are manufactured in Texas and California and available across the country through our distribution partners.  
 
About the Roofing Alliance
The Roofing Alliance serves as a catalyst for innovation, uniting a dedicated community of 196 roofing professionals representing all sectors of the industry. With a commitment of more than $16 million, the Roofing Alliance funds essential research and training initiatives; fosters educational advancement opportunities through its renowned Melvin Kruger Scholarship Program; spearheads vital workforce initiatives; and recognizes exemplary individuals through its esteemed Most Valuable Player Awards Program. Moreover, it champions philanthropic outreach within the roofing industry by safeguarding communities through its impactful partnership with Ronald McDonald House Charities®.

View more information about becoming a Roofing Alliance member, or contact Alison L. LaValley, CAE, the Roofing Alliance’s executive director, at alavalley@nrca.net.