European Trends Influencing the US Roofing Market
In this episode of Coffee Conversations, Heidi J. Ellsworth sits down with Jason Stanley, CEO of IB Roof Systems, and a panel of experts to discuss the top European trends influencing the US roofing industry. From the rapid adoption of PVC roofing membranes—known for their durability, recyclability and labor-saving benefits—to Europe’s emphasis on training and craftsmanship, the conversation explores how these innovations are making their way into the North American market. The panel shares insights on how severe weather events are influencing product performance, how sustainability regulations are driving material innovation and how advanced equipment, and prefabrication methods are helping address labor shortages. This engaging discussion offers a global perspective on the future of roofing and what U.S. professionals can do to stay ahead.
