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Post: Contractor feedback drives lighter, easier-to-handle panels
By Jesse Sanchez.
Installers pushed for shorter panels, cleaner backers and tougher packaging and READYSLATE’s redesign shows what happens when a manufacturer truly listens to the roof.
As READYSLATE® expands in the U.S. market, CUPA Pizarras has reshaped its lightweight slate panel system around one core principle: listen to installers ...
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Post: Turning data into faster decisions and stronger margins
By Jesse Sanchez.
Outlining how contractors can improve speed to lead, strengthen visibility and protect profitability by centralizing data.
Zacch Carpenter of Jobba was recently featured on this CoatingsTalk™ webinar as host Megan Ellsworth sat down with him to discuss the ways roofing businesses can turn everyday technology into measurable ...
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Post: Cutting Time Not Corners: Efficiency in Maintenance
In this CoatingsTalk™, Megan Ellsworth is joined by Chris Huettig from KARNAK and Tracey Donels from Service First Solutions to talk about how a commercial roof maintenance department should be set up to maximize efficiency while delivering a longer roof life to customers. The panel examines how dedicated maintenance programs ...
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Post: Self-adhered roofing membrane with feltbacking first of its kind!
Sarnafil, the industry-leading PVC roofing membrane company, expands its sustainable products family.
Sika Corporation’s roofing and waterproofing team is excited to announce that Sarnafil’s self-adhered membrane is now also available with a felt backing, for those customers who desire a VOC-free, adhered roofing solution but prefer a membrane with felt for ...
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Post: Harnessing the power of AI
By Emma Peterson.
Practical applications for AI automation in your business.
AI has quickly become a major segment of today’s market. TIME recently named the architects of AI as their 2025 Person of the Year, praising AI’s acceleration of medical research and productivity, as well as the fact that businesses ...
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Post: Quality over quantity
By Emma Peterson.
Learn how advanced data and imaging technology help roofing contractors reach the right customers.
In a new Read Listen Watch® (RLW), host Heidi J. Ellsworth sat down with Peter Cleveland, vice president of partner strategy at Eagleview, and Fred Castonguay, a founder of Reworked.ai. During the conversation, ...
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Post: Bringing sunshine indoors: The case for skylight retrofits
By Jesse Sanchez.
Better technology, stronger materials and a focus on occupant wellness are driving a skylight retrofit renaissance.
In the world of commercial roofing, skylights have long been a source of both promise and challenge, offering great results when done right. Known in decades past for their tendency to ...
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Post: National Women in Roofing announces Casey Troxclair as new executive committee secretary
In her new role, Casey will help ensure that NWIR’s leadership remains aligned, strategic and focused on advancing opportunities for women at every stage of their careers.
National Women in Roofing (NWIR) is proud to announce the appointment of Casey Troxclair as secretary of the NWIR Executive Committee. Casey’s appointment reflects ...
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Post: AI removes guesswork from roofing customer outreach
By Jesse Sanchez.
Machine learning, demographic data and high-resolution imagery help contractors target homeowners with real roofing needs.
Marketing conversations in roofing are increasingly shaped by data and artificial intelligence and Reworked.ai is positioning itself at the center of that shift. During this episode of Roofing Road Trips®, Karen Edwards ...
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Post: Elevate showcases MAX PVC roofing systems for mission-critical data centers at IRE 2026
Voting is open now for the 2026 Innovative Product Awards.
At the 2026 International Roofing Expo (IRE) in Las Vegas, Elevate™, a premier brand of commercial roofing systems and part of the Amrize family of brands, showcased its MAX PVC roofing membranes as a primary solution for the performance demands of ...
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Post: The synergy of cool roofs and solar systems
By Emma Peterson.
Learn how cool roofs and solar panels can work together to meet rising energy demands.
The Energy Information Administration reports that “the projected power demand of the U.S. will rise to 4,199 billion kilowatt-hours in 2025 and 4,267 billion kWh in 2026.” These are record highs, ...
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Post: MCA honors Rob Haddock and Renee Ramey with service awards
The awards were announced on January 14 during MCA's 2026 Winter Meeting in San Antonio, Texas.
The Metal Construction Association (MCA) presented its Patrick R. Bush Service Award to Rob Haddock of S-5! and its Larry A. Swaney Award to Renee Ramey of the Metal Roofing Alliance. The awards were announced ...
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Post: How service is reshaping commercial roofing
By Jesse Sanchez.
Emphasizing your company’s service and maintenance divisions can turn them into long-term business drivers rather than reactive necessities.
Service divisions are gaining renewed attention as commercial roofing companies look for ways to build stability, value and long-term resilience. That shift was the focus of this episode ...
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Post: Guardian announces new CR3-Edge Web Personal Self-Retracting Lifeline at World of Concrete 2026
Durable and lightweight, this Class 2 Personal SRL makes edge work simple.
Height safety leader, Guardian, is excited to introduce its new CR3-Edge Web Personal Self-Retracting Lifeline at this year’s World of Concrete being held in Las Vegas, Nevada, from January 20-22. This Class 2 Personal SRL is the perfect solution ...
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Post: Ingage Winter Summit targets adoption for 2026
By Jesse Sanchez.
A free virtual program offers contractors practical takeaways on project execution, culture and customer journey alignment.
In this episode of Roofing Road Trips®, Ingage marketing leader Pam Torrey joined host Heidi J. Ellsworth to discuss the Winter Summit 2026 and explain why project adoption remains a defining ...
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