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S2:E4 Heidi J. Ellsworth, RCS Partner, welcomes Will Lorenz, president of RCMA and Vice President Sales at General Coatings Manufacturing Corp to Coffee Conversations. They answer questions and discuss how roof coatings have changed the roofing industry by disrupting how contractors maintain, sell, install and replace roofs. The conversation focuses ... Read More

By Melissa Lee, Marketing Communications Manager, Duro-Last. At a time like this, it’s more important than ever to communicate regularly and openly with your employees and customers. To establish effective communication, businesses must present themselves professionally and pay attention to the details. When representing your brand with well thought-out messaging, it not ... Read More

By Lauren White, RCS Assistant Editor. Simplifying ads, reaching out to local trade schools and providing a signing bonus are all tactics used by a Portland, Oregon roofing company to recruit and retain talent. The roofing industry continues to face a labor shortage. According to a study done by Arizona State ... Read More

By Katie Bowles, New Tech Machinery. The metal roofing and rollforming industries are chock-full of terminology. Here’s a glossary for the terms you need to know. For those outside of, or just getting into, the metal roofing and rollforming trades, the terminology can be difficult to understand and quite daunting to take ... Read More

Editor's note: The following is the transcript of an interview with Peter Harding You can read the interview below or listen to the podcast here. Heidi Ellsworth: Hello. This is Heidi Ellsworth partner with RoofersCoffeeShop And I am here today with a Stories From the Roof podcast. And I have to ... Read More

By LEVERAGE. Are you driving a lot of qualified leads that don’t seem to be converting? Here’s a likely reason why. Do you find yourself wondering why some of your qualified leads are not converting? If you are using the same sales strategy for bottom funnel leads as you do for top ... Read More

S2:E42 Heidi J. Ellsworth visits with Julissa Chavez, Program Manager-Latino Marketing & Sales at SRS about the rich Latinx culture in roofing today. Julissa is leading the way working on progressive and inclusive programs at SRS for Spanish speaking roofing professionals and companies. They will visit about Julissa’s new Latin ... Read More

By Karen L. Edwards, RCS Editor. Each week someone wins a prize for answering a question; next week’s winner could be you! One of the best things about our contests and giveaways is getting to meet the winners and sharing their stories on our site. This week’s winner of Answer Me This, ... Read More

By Colin Sheehan, RCS Reporter. RSVP for the 2021 IB Roof Systems Contractor Retreat before it’s too late – the last day to register is October 30, 2020! IB Roof Systems is inviting you to join them at the stunning Moon Palace® Jamaica this January 25 – 30, 2021. This six-day, five-night ... Read More

Steel Roofing and SMart Installation Boost Energy Savings Big Time for Tulsa Homeowners The Project: You wouldn’t expect a 10 year-old house to need a new roof so soon. But such was the case for a Tulsa, Oklahoma homeowner as the result of hail damage to the home’s original asphalt roof. ... Read More

Date: October 27, 2020 & November 10, 2020 Time: 11:00 AM Please join the RCAW and Safety Matters Training Institute for a 2 Part Lunch and Learn Series with Erin Thomsen, SMTIs Health and Safety Director on new fall protection codes that are important to us all. This is a 2-part series ... Read More

Date: October 27, 2020 Time: 12:00 pm ET Join us on October 27th at 12:00 PM ET for Mommas At Work: Real Talk About Being a Working Parent. We’ve gathered a panel of working moms to have an open and honest conversation about what it means to be a working parent in ... Read More

Shipment data is up year over year in three out of four categories. The Asphalt Roofing Manufacturers Association (ARMA) has released the third Quarterly Product Shipment Report for 2020. The report covers asphalt roofing product shipments in the United States and Canada in the third quarter, as well as a comparison ... Read More

By Colin Sheehan, RCS Reporter. These videos will help you acquire the information you need for your next product purchase. EVERROOF values the relationships they build with customers and strives to guarantee quality products with complete transparency. With this in mind, EVERROOF created several short videos of various projects that feature EVERROOF ... Read More

By GCP Applied Technologies. These resilient air barrier membranes reduce energy loss and can be installed in cold temperatures. On September 9, 2020 GCP Applied Technologies introduced two new air barrier products to their already extensive list of construction products: PERM-A-BARRIER® VPL 50RS and PERM-A-BARRIER® VPS 30 membranes. GCP Applied Technologies ... Read More