The gFour Formula for Customer-driven Growth
gFour Marketing believes that smart contractors recognize the long-term value of their customers. That’s why they’ve created a proven customer relationship marketing system to help businesses nurture relationships with cutting-edge technology. Their system includes four revenue-generating strategies:
- Customer appreciation: Putting a system in place to say “thank you” to your customers drives more referrals, more repeat business and more online reviews. One customer earned an average of 40% five-star reviews compared to 3% prior to partnering with gFour.
- Referral marketing: Reminding your customers about a referral rewards program generates 82% referrals three or more months after the job was completed.
- Past customer campaigns: Unlock more revenue by creating a multi-channel approach to reactivate past customers.
- Rehash unsold leads: Don’t give up after a lead initially runs dry. gFour data shows that rehash campaigns — a direct mail, email and monthly newsletter effort — turns 7% of unsold leads into new jobs.
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