AI adoption among the trades

By Jesse Sanchez. 

With the continuous rise of artificial intelligence, contractors understand the benefit and see promise, but some struggle defining clear paths toward practical, profitable integrations. 

According to a ServiceTitan report conducted by Thrive Analytics, contractors across multiple trades recognize artificial intelligence (AI) is approaching daily operations but remain uncertain how to proceed. The survey of 1,032 businesses across multiple trades shows 60% are familiar with AI, yet 72% believe it matters without fully understanding how it applies. Vincent Payen, senior vice president of product at ServiceTitan, framed the moment as a transition rather than a trend. “The survey suggests too many still see AI as a discretionary, marginal thing to do in very targeted areas,” Vincent said. The report positions automation as a structural shift rather than a limited toolset. 

Adoption patterns reveal a divide between early adopters and cautious observers. 12% have embedded AI into core workflows, while 34% are experimenting with select tools. Another 41% remain in a wait-and-see posture, reflecting concern over training and system complexity. Vincent noted that stumbling early can accelerate long-term progress for contractors willing to experiment. “You have to be okay with some imperfections and stumbling early on,” he shared. The data suggests that commercial firms are moving faster than residential counterparts. 

Current AI use centers on administrative and customer-facing functions with measurable return. Scheduling, billing and reporting represent the most common applications, followed closely by marketing and sales tasks. 62% of early users report efficiency gains, with nearly two-thirds saving three or more hours each week. “As AI augments human productivity and fills capacity gaps, the immediate impact is on operational efficiency,” Vincent said. These gains position automation as a capacity solution rather than a labor replacement. 

Barriers remain rooted in people and process more than software. Contractors cite lack of training, unclear return on investment and integration challenges as primary obstacles. Embedded solutions within existing platforms are preferred over standalone tools, suggesting trust in familiar systems. “With AI, every part of your business will fall into one of three categories: fully automated, human with AI help or just human.” Vincent said. The report concludes that practical adoption will define competitive advantage. 

Learn more about contractor automation trends shaping trade businesses nationwide through the full industry survey report!