RCS Influencers - February 2021
Be Intentional About the Events You Attend
RCS Influencer Danny Kerr says that it’s important to set goals ahead of time for what you want to accomplish at a trade show. Editor’s note: Watch the video to see and hear what Danny Kerr and Erin Scheel have to say about their trade show strategy. You can read the transcript below the audio ...
Lack of Trade Shows Means Finding New Ways to Connect
RCS Influencer Heidi Ellsworth says that we must think differently and build relationships digitally. Understanding how to deal with virtual or no tradeshows during the age of COVID is a true challenge. Many companies depend on the handshakes and personal connections that are usually established during tradeshows. ...
Set Yourself Apart at Home Shows
RCS Influencer Charles Antis shares ideas for how to make your business stand out at trade shows. Editor’s note: Watch the video to see and hear what Charles and Aaron Antis have to say about their company’s trade show strategy. You can read the transcript below the video, but we recommend seeing it for yourself. Charles ...
Trade Shows Help Build Brand Awareness
RCS Influencer Greta Bajrami says that at home shows you need to use the time and space to represent your work and brand. Trade shows are fun and an exciting way to show off your newest product and best work. A time to meet clients, or potential mentors. A ...
Marketing is About Making Alliances
RCS Influencer Charles Antis says that marketing is taking care of and being understood by your community. Editor’s note: Watch the video to see and hear what Charles Antis has to say about the importance of marketing for his business. You can read the transcript below the video, but we recommend seeing it for yourself. ...
Trade Shows are Opportunities to Learn
RCS Influencer Mike Pickel says that sending your team to a trade show, even virtually, helps them learn and grow professionally. Trade show attendance has always been part of our business plan. We attend the Roofing Contractors Association of Texas (RCAT) annual conference and trade show each year to ...
Take Advantage of Virtual Trade Shows
RCS Influencer Michelle Boykin says that in this current virtual environment, it is even more important to be intentional and strategic in your planning. A good strategy is always necessary for trade shows. Here are few tips and tricks to make the most out of these virtual trade shows ...
The Biggest Marketing Plan Mistake, And How To Avoid It
RCS Influencer Danny Kerr explains why roofers may want to rethink their marketing plan for 2021 to ensure company growth. As a roofing contractor you end up juggling a lot of balls, so when someone mentions you need a marketing plan it becomes one of those things that gets put ...
Marketing Success Through Relationships
RCS Influence Rae July says her company doesn’t spend money on marketing but relies on networking instead. Editor’s note: The following is an interview with RCS Influencer Rae July to discuss her company’s trade show strategy. You can listen to RCS’ Megan Ellsworth interview her below or scroll down ...
Marketing Plans Provide Direction
RCS Influencers Seth and Ashley Pietsch say that a marketing plan provides clarity for everyone as to where the business is heading. A marketing plan is of the utmost importance to running a successful business. Utilizing that tool and referring to it often can make all the difference. A ...
