The Best Selling Technique Ever Devised! - Oldie But Goodie

Chuck,

I don't know Leftys answer but I offer one of my own.

It's all a part of sales and your always selling.

I never saw any success in asking a pretty lady "You don't want to go out with me, do you?"

a freind tells you he wants to introduce you to what you have described as the woman of your dreams tonight. You don't go home and put on ripped Jeans and a T Shirt you haven't washed.

I wouldn't want to try but I wonder if the Domain MyBiz Sux.com is taken?

Chuck Said: Tom, I dont see anywhere that I said all sales people were bad or that all roofers were bad or anything else of the sort. As long as your delivering what your selling its all good.

Lefty, why do they call it Sales and Marketing? I guess it needs to be changed to Sales and Sales.

Tom, I don't see anywhere that I said all sales people were bad or that all roofers were bad or anything else of the sort. As long as your delivering what your selling its all good.

Lefty, why do they call it Sales and Marketing? I guess it needs to be changed to Sales and Sales.

Whatever you use to make a sale is sales. You can try and tell yourself you are not a salesman, but why lie to yourself.

Marketing is sales.

Washing your trucks is sales.

My last 3 people I hired to sell roofs barely knew the roof was on the top of the house. One is a woman and she is still selling roofs for me. One left because his wife got relocated and he went to work selling roofs in that city. That company is copying things we do. I have the third starting on the 15th and he does not know roofing. I want my salespeople to build a relationship of trust in our company.

They ask me, "what do I say if they ask me a question I do not have the answer for. I tell them to say "I do not know. I will find out for you. We have a well trained and knowlegable team."

Chuck, I think everyone has had a bad employee but you can not define them all to being in sales.

I used to sell 9 jobs a year average. Lowest price 500K, highest in Millions. I recieved a 7% commision.

I can never remember not being the highest price.

I was not the best I have ever seen, not by a longshot.

To lump some all salesman as bad is like trying to lump some all roofs as bad.

The older you get the more you have seen but you will never live old enough to have seen it all. :)

Roofguy: "I try to be 1 step ahead in terms of technology but there is no substitute for previous customers telling potential customers that you've been doing what you say you'll do for a long time."

That's the point I was trying to make about the web site. It basically has the same effect as a strong referral and an even greater effect at times in certain cases. Some potential clients that I don't know from Adam, talk to me like I'm a long lost friend after visiting my web site. This makes "selling" pretty easy. Sometimes to the point that even calling it selling is kind of silly. Good marketing is a much more accurate description.

After having a new roof installed, water pouring into your home from leakage and being unable to get the original installer to fix it, your not looking for a silver tounge devil. You want a good roofer asap. Because of the above and the price range being from a couple hundred dollars to a couple thousand instead of many thousands, the competitive part is eliminated except with a small percentage of folks that still haven't learned their lesson in spite of all the problems they are having with the roof.

Ego's abound with us men. This is evident in many things. If you don't believe that just sit down at a poker table for a little while or simply ask a female. Selling is no different. Everyone wants to be the best there is and if you listen to most of us, that's probably what you'll hear in a nut shell but this is not mathematically possible. There could only be one who is the best.

Several years ago, I had to make a decision to fire one of my salesmen. I didn't like it but knew that's what I had to do. I planned on telling him the next morning when he came in to the office. He came in talking about what a great salesman he is, how wonderful he is and how it's basically just all about him even going so far as to say " they want me, they want me ". When I told him I had to let him go, he was utterly shocked. He had been warned several times about under bids yet continued to bring in contracts that were short in spite of extensive training. The reason he was "selling" jobs is because his prices were the cheapest due to the under bids. It had nothing to do with salesmanship. :dry:

What's so difficult about selling anyways? All people want is for you to say what you do and then do what you said. If you do that, they will tell everyone else that this is how you roll and there you go! ;)

mastersroofing "you are not selling a $15K roof. You are fixing what the roofer screwed up. Of course your web site works for you but selling a $15K job is a bit different. Like your web site, though."

Thanks for the compliment on the web site. Your link didn't work so I couldn't check it out whatever it was. I've been a roofer since 1985 and a roofing contractor for half of that time. At the highest point I had 8 crews ( about 40 men ) working daily and I personally sold all the jobs they did myself. In years past, I've signed many jobs over $50,000. Churches, Shopping Centers, Apartment and town home complexes, Etc. Believe me, I know plenty about selling.

I got tired of selling because it seemed that everyone that breathes air woke up one morning and became a roofing contractor or roofing salesman. What I'm saying is that in the residential field just about anyone can sell roofs. Probably because of home owner ignorance.

When anyone can do it where is your competitive edge? Being a GAF Master Blaster or the like? These same people who can sell roofing can not diagnose the source of a semi-complicated leak, come up with the proper solution that will last the remainder of the roof that is on the home and perform the needed repairs. Nearly all of them wouldn't get up on the roof and perform the repairs even if they knew how.

A wise old man once told me "Chuck, you'll make it when everyone else is starving to death". I said what do you mean? He said "because you'll actually work".

My competitive edge is the fact that I'm an actual real live roofer with an extensive skill set and knowledge about roofing. I'm not just looking to "sell" you. What you see is what you get here. You would be amazed at how big of a market there is out there for an actual real live roofer.

Best Regards, Chuck.

Chuck Said: I dont have to sell much of anything anymore. Once potential clients visit my website and learn my history its just a matter of me following through with prompt professional service. Most of the time the selling has already been done before I ever get there. Keep in mind that the clients I serve have already experienced the competition and it wasnt a good experience. ;)

Chuck,

You are not selling a $15K roof. You are fixing what the roofer screwed up. Of course your web site works for you but selling a $15K job is a bit different. Like your web site, though.

Chuck, www.masterswa.com

I hate to sound cockey but without excitement and having one bullet in your gun you will be highly disappointed on some jobs.

How much more excited is the buyer going to be when I tell him I have roofs out there that had babys older than 1986.

If your web site is all you need to cover everything you just need them to mail the check to your contact page..

Rocky 1 came out and at the end I just wanted to go out and Air Box from the excitement. Rocky 5 came out and I left before the end. The excitement was gone.

I don't have to "sell" much of anything anymore. Once potential clients visit my website and learn my history its just a matter of me following through with prompt professional service. Most of the time the selling has already been done before I ever get there. Keep in mind that the clients I serve have already experienced the "competition" and it wasn't a good experience. ;)