Today’s buyers are in control. They’re doing their research, comparing options and making decisions before your sales team even gets on a call. Join us for a free webinar, The New Sales Reality: How to Thrive in a Direct, Digital and Buyer-Led Market, and learn how to meet today’s buyers where they are.
Here’s what we’ll cover:
✔️ Why manufacturers are going direct and what it means for your sales team
✔️ What customers now expect from a modern sales experience
✔️ How to make your digital presence a key driver of revenue
You’ll also hear from Paul Burleson, Senior Account Executive at Westlake Royal Building Products, who will share what he’s seeing on the ground in today’s evolving sales environment.
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