Roof Scout
Owens Corning and Roof Scout introduce Scout, an exclusive virtual sales agent for homeowners and roofing contractors
Scout educates homeowners on the Owens Corning® Total Protection Roofing System® while walking them through the product selection process in an interactive presentation. Owens Corning and Roof Scout, Inc. are introducing Scout, the roofing industry’s first virtual sales agent tailored to homeowners’ buying personas and contractors’ businesses. Bridging the gap between ...
4 practical takeaways on what AI use looks like in practice
By The Coffee Shops™. From marketing to operations, AI is beginning to reshape how roofing companies work — but success depends on how it’s used. On the final morning of International Roofing Expo (IRE) 2026, a packed room of contractors, manufacturers and industry professionals gathered early for a timely conversation ...
Innovation, education and the momentum moving the industry forward
Across the show floor, soundstage interviews and educational sessions, IRE 2026 made it clear that the roofing industry is not standing still. While community defines the heart of the International Roofing Expo (IRE), innovation defines its pace. From AI-driven tools and smarter products to immersive booths and hands-on demonstrations, our ...
Innovación, educación y el impulso que mueve a la industria hacia adelante
En todo el piso de exhibición, las entrevistas en el escenario y las sesiones educativas, IRE 2026 dejó en claro que la industria del techado no se está quedando quieta. Mientras la comunidad define el corazón de la International Roofing Expo (IRE), la innovación define su ritmo. Desde herramientas impulsadas ...
2025 in review
By Emma Peterson. Raising a glass to the articles, videos, podcasts and more that made 2025 so memorable! It’s time to change over the calendars again! 2025 is coming to a close and here at The Coffee Shops™, we are excitedly getting ready for 2026. But before we leap ...
Roofing pride and authenticity
By Emma Peterson. Learn how businesses can empower their teams by creating inclusive and supportive workplaces. Last month, we hosted a special Pride Month edition of Coffee Conversations, sponsored by Tremco WTI! In the episode, Megan Ellsworth spoke with a panel of roofing experts and advocates from across the industry ...
Supporting LGBTQIA+ Inclusion in Roofing
Join us for this special Pride Month edition of Coffee Conversations, sponsored by Tremco WTI. In this episode we will be highlighting the experiences, challenges and triumphs of LGBTQIA+ individuals in the roofing industry. Our panel of experts and advocates will discuss how roofing companies can create inclusive workplaces, support ...
Reinventing roofing sales
By Emma Peterson. Roof Scout debuts on the IRE stage with eCommerce innovation. One of the best parts of trade show season is getting to see all of our industry friends, both old and new. While at the 2025 International Roofing Expo (IRE), our editor Lauren White got the chance to catch ...
International Roofing Expo unveils winners of the 2025 Innovative Product Showcase and Awards program
The second iteration of IRE awards celebrate cutting-edge developments in materials, equipment, tools and services that are revolutionizing roofing and exterior construction for businesses, laborers, commercial and residential. The International Roofing Expo® (IRE) reveals the recipients of the second annual Innovative Product Showcase and Awards program for both People's Choice and Experts' Choice categories. This recognition program, powered ...
That’s a wrap on IRE 2025!
The Coffee Shops crew reflects on our favorite interactions, interviews, booths and moments of IRE 2025. Editor’s note: The following is the transcript of a conversation The Coffee Shops crew had after the final day of the International Roofing Expo. Tim Ellsworth: My favorite story of IRE week happened today. I met ...
