Rackley Roofing
Local Suppliers Know You
RCS Influencer Michelle Boykin says that their local suppliers helped them get through high-demand situations with ease. Earlier this year, our area (Tennessee) was hit with massive tornadoes. While this isn’t necessarily anything out of the ordinary in our part of the country, the storms hit harder than what ...
Be Intentional When Trying New Products
RCS Influencer Michelle Boykin says that companies should ask what problem a new product will solve for them. Being innovative in any industry can be tough. As you begin a search for a new product or idea, you can sometimes create a domino effect of being attracted to anything bright, ...
5 Reasons to Offer Health Insurance to Employees
RCS Influencer Michelle Boykin says that offering benefits such as health insurance is one more way to stand out above competitors and other industries when recruiting. As a roofing contractor, we are always looking for ways to stand out above not only our competitors, but other industries, especially with recruiting new ...
Roofing Road Trips Podcast: Michelle Boykin
By Lauren White, RCS Reporter. Michelle shares her journey of starting a service department from nothing. Michelle Boykin has been instrumental in the development of the service department at Rackley Roofing. She filled many roles as the service department grew. Starting as a receptionist, she then worked as a service coordinator ...
Using Technology to Run Your Business Virtually
RCS Influencer Michelle Boykin says that now is the time to use technology to your advantage. The most important thing that we were able to do at Rackley Roofing is to try to keep everything as normal as we can for everyone. We are fortunate to be in an area where ...
Roofing Road Trip with Michelle Boykin- PODCAST TRANSCRIPTION
Editor's note: The following is the transcript of an interview with Michelle Boykin. You can read the interview below or listen to the podcast here. Heidi Ellsworth: Hello, this is Heidi Ellsworth Roofers Coffee Shop partner and I am here today for another Roofing Road Trip with Heidi podcast and I ...
RT3 Special Webinar #2: This Week's Buzz and Tactics for Running Your Roofing Business
The Roofing Technology Think Tank (RT3) announced the second webinar in its special series geared toward helping contractors successfully navigate running their businesses during the Coronavirus pandemic. Topics include: Commercial Roofing Technology Expert: Michelle Boykin, Rackley Roofing How Rackley Roofing made their commercial roofing company 100% virtual and an update on how the ...
NWIR Seattle Chapter Will Host Michelle Boykin
By Lauren White, RCS Reporter. Please note that due to the recent national health advisories and decisions by Washington’s governor, NWIR has postponed this event until the fall. They will be honoring those tickets already purchased and updating the Eventbrite tickets once the date has been decided on. Don’t miss this ...
Discuss Issues that Affect your Daily Operations at Roofing Day
RCS Influencer Michelle Boykin says that Roofing Day has become one of her favorite industry events. Here’s why. My first year at Roofing Day, I was nervous and intimidated by the thought of meeting with members of Capitol Hill. I didn’t need to worry for long because the ...
How First-time IRE Attendees can Avoid Being Overwhelmed
RCS Influencer Michelle Boykin says that it’s important to plan out a strategy when attending an industry trade show. The International Roofing Expo is upon us, and that means it’s time to talk trade show strategy. For a first-time attendee, an expo can be rather daunting. The main thing ...
