Kool Seal
The secret to selling internationally
By Emma Peterson. Learn about some of the unique challenges Giovanny Pazimino faces as an international Sherwin-Williams regional manager. One of the cool things about roofing is that you can tell a lot about the environment and region it is located in based on its design. For example, some ...
Invest in your success
CCS Influencer Joe Sorrentino says that showing up for routine maintenance makes your business the local roof expert to all other building owners that your client talks to. Renewable warranties offered by manufacturers allow building owners the opportunity to sustain their existing metal roofing and/or low slope roofing system. These warranties ...
The influence of regulations in the coating sector’s growth
CCS Influencer Joe Sorrentino says that manufacturers are constantly testing and developing new technologies to balance global and national regulatory thresholds. The biggest challenge the coatings industry faces is the size and growth projections for its’ use around the world! Over $150 billion and growing with Asia leading the pace internationally. ...
The harsh realities of complex insurance policies
CCS Influencer Joe Sorrentino says that staying in contact with the local roofing association and their government affairs committee is a great way to stay informed locally Navigating the complex insurance policies and state/local building codes and regulations is a challenge for many roofing contractors providing services in the high wind/rain ...
Becoming a value added solution strategist
CCS Influencer Joe Sorrentino says that it takes a team effort to develop a successful strategy and create trust. In order to be a “value added” solution specialist (aka roofing/restoration contractor) you must be aware of the perceived immediate need (roof leaks/repairs/replacement) of the building owner versus true root cause of ...
The do’s and don'ts of AI
CCS Influencer Joe Sorrentino says that technology is reshaping how roofing businesses operate, from roof measurements and inspections to estimating costs and customer service. Trust BUT verify! Artificial Intelligence (AI) should be based on authentic intelligence. Do not over commit and under achieve! And do not think that AI going away! Many ...
Primed and ready
By Emma Peterson. Learn about why primers are so important for coating system success and how to pick the right one for your project. Recently, Megan Ellsworth sat down with Chris Underwood and James Atkins for an episode of CoatingsCast® to discuss primers and how to find the right one ...
Combat standing water with the power of silicone
By Dani Sheehan. This premium, low solids silicone rubber roof coating is the solution for building owners looking for protection against leaks caused by ponding water. Ponding water is a major concern when it comes to maintaining roof performance on low-slope commercial roofing. From leaks to structural damage, the destruction ...
Día 3: Sesiones y eventos esenciales en IRE 2025
Por Anna Lockhart, traducido por Jessica Bravo. ¡No te pierdas estas sesiones que tendrán lugar el viernes en IRE 2025! International Roofing Expo (IRE) 2025 está a la vuelta de la esquina y los participantes están haciendo planes para asistir a sesiones y eventos interesantes. ¿Ya has echado un ...
Day 3: Must-see sessions and events at IRE 2025
By Anna Lockhart. Don’t miss out on these exciting sessions taking place on Friday at IRE 2025! International Roofing Expo (IRE) 2025 is just around the corner and participants are making plans for attending interesting sessions and events! Have you taken a look at what exciting conversations and workshops you will ...
