John Kenney - RCS, MCS, CCS & OCS Influencer
How roofing contractors can overcome growth plateaus and build a scalable business
RCS Influencer John Kenney says every successful roofing contractor eventually reaches a point where the business seems to level off. You're landing work consistently, the crew is busy and revenue is stable, but profits are flat, backlogs grow and you find yourself reacting more than leading. This is known as a ...
Keeping up with roofing technology and training
CCS Influencer John Kenney says the roofing industry is not standing still, nor can today's contractors. The roofing industry is evolving faster than ever. From solar-ready membranes and self-adhering systems to advanced coatings, vapor control products, and robotic application tools, the pace of innovation is no longer measured in decades; it's ...
Explore the premier regional roofing and waterproofing event in the U.S.
By Emma Peterson. The 2025 Western Roofing Expo is happening this September in Vegas and we want to see you there! The Western States Roofing Contractors Association (WSRCA) has been supporting contractors with the most comprehensive and up-to-date information relevant to roofing and waterproofing since the 1970s. Today, they continue ...
Social media strategies for metal pros
MCS Influencer John Kenney says social media is not about going viral; it’s about being visible, consistent and trusted. The metal construction and roofing industries have always been built on relationships, craftsmanship and trust. But in today’s digital-first world, many of those relationships now begin long before a handshake, often with ...
Building trust with renewable warranties and maintenance
CCS Influencer John Kenney says that a proactive, service-oriented approach sets your business apart and keeps you aligned with your client's long-term goals. For building owners, a roof isn't just an asset; it's a critical investment tied to their property's integrity, safety and long-term operational costs. For contractors, every roofing project ...
Using social media to grow your roofing brand
RCS Influencer John Kenney says that social media is more than a digital billboard; it's a strategic channel for branding, engagement and lead generation. A strong social media presence is no longer optional in today's competitive roofing market. It's essential. Whether you are a residential contractor working in local neighborhoods or ...
Robotics: The Future of Roofing Automation - PODCAST TRANSCRIPT
Editor's note: The following is the transcript of a live interview with John Kenney of Cotney Consulting Group. You can read the interview below or watch the recording. John Kenney: Well, welcome everyone to another R-Club training information. We like to always look at it from a combination of both. Today ...
The big challenges for roofing this year
By John Kenney, Cotney Consulting Group. Learn about the unique pressures on the roofing industry in 2025. The first quarter of 2025 was riddled with pressures and questions, and the second quarter already seems to be continuing that trend. Between tariffs, labor uncertainties and more, there is plenty of uncertainty in the ...
Tech that transforms
MCS Influencer John Kenney shares the tools modern contractors need to improve their businesses. In today’s fast-paced construction environment, staying competitive means more than just delivering quality craftsmanship — it also requires embracing technology that streamlines operations, reduces waste, improves communication and drives growth. For contractors in the metal and ...
Navigating regulatory pressures: How roofing contractors can prepare for challenges in the coatings industry
CCS Influencer John Kenney says that, in a market where trust and performance matter more than ever, compliance is good business. As the demand for roof coatings continues to grow across commercial and residential markets, contractors working in this space must pay close attention to the regulatory landscape. Coating products offer ...
