Jesse Sanchez, Writer
Roof smarts: What to know before you build up
By Jesse Sanchez. Picking the wrong roof system can cost you. Here’s what the pros want you to consider first. When it comes to commercial roofing, choosing the wrong system can mean lost dollars, unsafe conditions and premature failure. Benchmark Inc., a national roof and pavement consulting firm, offers an ...
Cool pavement testing could spark urban heat island breakthroughs
By Jesse Sanchez. Industry expert discusses a groundbreaking pavement rating system that could transform how cities tackle the urban heat island effect. The Cool Roof Rating Council (CRRC) has long been recognized for its work on roofing materials, but now, it’s setting its sights on something much closer to the ...
Roofing solutions that prioritize ease and versatility
By Jesse Sanchez. BITEC embraces contractor needs with an expanded product lineup, giving them everything they need in one place for easier access and a smoother project experience. As the industry continues to evolve and embrace change, so too does BITEC. Dubbed “BITEC 3.0,” the company is expanding its product ...
What’s driving the next wave of growth in exteriors?
By Jesse Sanchez. A revealing new report hints at disruption and opportunity across roofing, siding and more. A new trends report from ServiceTitan, the 2025 Exterior Trades Market Report, offers a data-driven pulse check on where the roofing and exteriors industry is headed and what’s standing in its way. More ...
Swing, sip and swag at RCAT 2025
By Jesse Sanchez. One booth (815), one golf hole (#15), lots of reasons to find Attic Breeze on the green. If you're heading to the 2025 Roofing Contractors Association of Texas (RCAT) Annual Conference and Golf Tournament, make sure your Thursday schedule includes a swing by one of the most ...
Broaden your toolkit, boost your bottom line
By Jesse Sanchez. Why adding ventilation services could be the smartest move for roofing contractors right now. In a competitive industry where callbacks cut into profit and customer loyalty is key, many roofing contractors are finding new ways to maximize revenue and minimize risk. One increasingly powerful strategy recommended by ...
Cutting roof estimates down to seconds
By Jesse Sanchez. New digital tool gives roofing pros an edge with lightning-fast measurements. Roofing contractors are racing against time on every lead and now, there's a tool that lets them win that race before even stepping foot on a ladder. A growing number of professionals are turning to Instant ...
Balancing the industry with soft skills and unshakable grit
By Jesse Sanchez. Resilience, attention to detail and emotional intelligence are proving valuable on and off the roof. In this episode of Roofing Road Trips®, industry recruiters and leaders shared how roofing companies are increasingly benefiting from hiring women because the skills they bring are making a real impact. “Women ...
Breaking the tech barrier
By Jesse Sanchez. If even tech companies bring in experts to get it right, it just proves that smart support leads to better results. When it comes to adopting new software in the roofing industry, the biggest hurdle isn’t getting the tools themselves, but rather, it’s figuring out how to ...
A fresh take on solar attic ventilation
By Jesse Sanchez. A sleek, saltwater-ready solution is finally getting its moment and proving there's more than one way to cool your home. Cardinal Ventilation by Attic Breeze has recently become a central player in the solar attic fan market. While the industry has long recognized Attic Breeze as a ...
