Jesse Sanchez, Writer
Why roofing service is surging
By Jesse Sanchez. From customer expectations to repeatable systems, panelists said service growth will favor contractors who build consistency in the field and clarity in the office. In an episode of Roofing Road Trips® recorded live at ServiceCon 2025, host Heidi J. Ellsworth moderated a panel discussion featuring Chad Westbrook ...
Securing rooftops as the industry’s safety mandate evolves
By Jesse Sanchez. Explore how Anchor Products is reframing rooftop attachments as a life safety and code compliance priority across the roofing industry. Safety remains one of the roofing industry’s most persistent responsibilities and one that continues to grow more complex as rooftops evolve. During this episode of Roofing Road ...
Boost your business with RoofersCoffeeShop’s R-Club
By Jesse Sanchez. Unlock exclusive perks, including free expert consultations, through this industry-leading membership program. For roofing professionals, joining a community of peers with access to exclusive tools, networking and expertise can be a game-changer. That’s exactly what the R-Club, offered by RoofersCoffeeShop® (RCS), delivers. Here's why contractors nationwide are ...
Expanding the possibilities of luxury roofing
By Jesse Sanchez. This lightweight slate system helped an Illinois contractor deliver luxury aesthetics while meeting structural limits and HOA rules. When an Illinois homeowner set out to install a natural slate roof, the goal was clear, but the path forward was not. Traditional slate offered the timeless character they ...
Submissions open for 2026 Roofing Excellence Awards
By Jesse Sanchez. Washington roofing contractors can showcase their standout projects in RCAW’s 2026 awards program. The Roofing Contractors Association of Washington (RCAW) has opened submissions for its 2026 Excellence in Roofing Awards Program, inviting contractors across the state to put forward their strongest work from the past year. The ...
Roofing firms lean on reviews as core growth driver
By Jesse Sanchez Roofing contractors are turning to smarter property protection and consistent customer follow-up to keep ratings high and business moving. Roofing companies have long understood the power of word of mouth, but The Catch-All is encouraging contractors to think more strategically about how online reviews influence future jobs. ...
Six standout experiences shape the IRE 2026 agenda
By Jesse Sanchez. From education to industry connection, the International Roofing Expo outlines a full slate of events designed to help contractors learn, network and plan for growth. The International Roofing Expo (IRE) 2026 is preparing to welcome roofing and exterior professionals to Las Vegas with a carefully built agenda ...
Beyond the fan
By Jesse Sanchez. Attic Breeze brings nuanced strategy to attic ventilation and contractors are catching on. In the heart of Texas, where rooftops bake under 100-degree skies, Attic Breeze isn’t just selling solar-powered ventilation. The company is offering roofing professionals a smarter, more strategic approach to keeping homes cooler and ...
Battery power and bots: How smart tools are reshaping roofing
By Jesse Sanchez. Automation and AI-driven tools are quietly transforming rooftops, one battery pack at a time. While the North East Roofing Contractors Association (NERCA) convention in Atlantic City was filled with the usual camaraderie and community spirit, it was the rise of smart tools and labor-saving tech that truly ...
Spotlighting resilience, PVC performance and consultant alignment
By Jesse Sanchez. Live from the IIBEC show floor in Orlando, industry leaders dug into what makes roofs last longer and why collaboration matters. IB Roof Systems™ utilized their time at the 2025 International Institute of Building Enclosure Consultants (IIBEC) show in Orlando reinforcing the fact that durability isn’t just ...
