Jesse Sanchez, Writer
Turning strategy into daily action
By Jesse Sanchez How contractors can close the gap between smart planning and real-world applications as they prepare for the year ahead. As contractors look into 2026, planning is already underway. Budgets have been reviewed. Technology has been purchased. Processes have been outlined. The harder question now is not what ...
How AI is reshaping roofing outreach
By Jesse Sanchez. Find out how roof-condition imagery and data collection can refine outreach efforts. Roofing contractors have no shortage of marketing tools. They can invest in digital ads, purchase mailing lists and saturate neighborhoods with postcards. With more channels available than ever, contractors now have greater opportunity to ...
Marking 40 years with new innovations
By Jesse Sanchez. At the Western Roofing Expo, BITEC leaders highlight company evolution and a renewed focus on contractor partnerships for 2026 and beyond. BITEC, a trusted name in the roofing industry, is celebrating its 40th year of business. Speaking from the RoofersCoffeeShop sound stage at the Western Roofing Expo, ...
MRCA Foundation opens 2026 scholarship applications for member employees and their children
By Jesse Sanchez. The MRCA Foundation is now accepting applications for its 2026 scholarship program supporting educational pursuits across construction and trade pathways. The Midwest Roofing Contractors Association (MRCA) Foundation has opened applications for its 2026 scholarship program, continuing its role in supporting education and career development across the roofing ...
Young roofers test their skills
By Jesse Sanchez. As U.S. teams competed alongside international peers in Austria, the event became a living example of how respect, workforce development and global standards are shaping roofing’s next generation. From the competition floor at the Student Competition in Innsbruck, Austria, Heidi J. Ellsworth shared candid conversation with industry ...
The Coffee Shops™ welcome Fabrication Nation Radio
By Jesse Sanchez. Discover a high-energy radio station built to power up the American worker with music that fuels the grind. The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal and coatings, are pleased to ...
Property taxes and AI shape legislative agenda
By Jesse Sanchez. Lawmakers advance tax relief proposals and debate artificial intelligence rules ahead of pivotal 2026 sessions. Property tax relief and artificial intelligence (AI) regulation are emerging as defining issues for Florida’s 2026 legislative sessions, according to GrayRobinson legislative counsel and the Florida Roofing and Sheet Metal Contractors Association ...
How integrated data and field tools are changing the game
By Jesse Sanchez. By moving to ServiceTitan, WeatherPro Exteriors boosted accountability, empowered field teams and turned call data into a strategic asset. In this episode of the Roofing Road Trips® podcast, WeatherPro Exteriors’ VP of Marketing and Innovation, Andrew Mussio, shared what really changes when a roofing contractor shifts from ...
Expanding the product portfolio
By Jesse Sanchez. Discover how one manufacturer is broadening its membrane and insulation offerings to help contractors grow with the market. At The Coffee Shop™ Sound Stage sponsored by SRS Distribution, during the International Roofing Expo (IRE), leadership from IB Roof Systems™ outlined how new product lines and vertical integration ...
A better way to lay new metal on old steel
By Jesse Sanchez. A company built on a dedication to quality and craftsmanship finds new ways to make old metal buildings feel safe again. As shared on this episode of Roofing Road Trips®, Dale Nelson, founder and president of Roof Hugger, joined vice president D.J. Highnote to discuss how a ...
