Jesse Sanchez, Writer
How CertainTeed is helping contractors stand out
By Jesse Sanchez. CertainTeed used IRE 2026 to showcase products, training and support designed to help contractors differentiate their businesses. At the 2026 International Roofing Expo (IRE) in Las Vegas, CertainTeed used its presence to emphasize a central message for contractors: standing out in today’s market requires more than just ...
Immigration bill targets roofing labor shortages
By Jesse Sanchez. Learn how proposed immigration reform aims to balance border security with workforce stability in the roofing industry. Roofing contractors across the United States are continuing to navigate persistent labor shortages that are affecting project timelines, increasing costs and limiting long-term growth. As these pressures intensify, industry organizations ...
Targeting roofing prospects with data-driven precision
By Jesse Sanchez. Exploring how smarter data and targeting help contractors improve outreach efficiency and results. Reworked.ai is pitching a simpler way for roofing companies to find work in a crowded market: stop casting the widest net and start focusing on the homeowners most likely to act. In an Exit ...
Know your break-even before you price the next job
By Jesse Sanchez. Understanding break-even calculations can help protect margins and simplify pricing decisions. Many roofing companies judge the success of a year by how much revenue they generate. Yet revenue alone does not determine whether a company is financially healthy. According to industry consultant John Kenney from Cotney Consulting ...
Why attic ventilation education still happens face to face
By Jesse Sanchez. In-person seminars help contractors better understand, calculate and apply proper attic ventilation principles. Contractors gather in hotel meeting rooms across the country to revisit one technical subject that continues to impact roof performance: attic ventilation. On this episode of Roofing Road Trips®, Karen Edwards welcomed Paul Scelsi ...
The next big opportunity in wind uplift protection
By Jesse Sanchez. The growing case for stronger rooftop equipment attachment in today’s wind conditions. As wind events intensify across the country, Anchor Products is urging the roofing community to look beyond the membrane and focus on the equipment that often drives loss. On this episode of the Roofing Road ...
Proving strength in metal roof retrofits
By Jesse Sanchez. How retrofit testing is redefining metal roof performance and why documented, real-world structural testing is essential. Metal building owners are asking a more direct question than they did a decade ago. The issue is no longer simply whether a roof can be replaced, but whether the existing ...
Addressing attic mold risks through ventilation
By Jesse Sanchez. Balanced attic airflow reduces moisture buildup and protects structures from long term interior damage. Roof Saver offers a ventilation approach aimed at limiting attic moisture and heat, thus preventing mold and mildew by moving damp air out before damage develops. Having a balanced ventilation system is crucial ...
Performance that ProtectsTM: Engineered for Cold Weather Roofing
By Jesse Sanchez. Drawing in roofing pros with hands-on impact demos, cold-weather trials and a contractor program built to strengthen year-round performance. Under bright show lights and a chorus of radar-gun beeps, TAMKO® turned its Western Roofing Expo booth into a proving ground for impact resistance, cold-weather performance and contractor ...
Cordless welding tool targets roofing repairs
By Jesse Sanchez. Learn how a cordless hot-air hand welder is designed to help contractors complete membrane repairs more efficiently on difficult-to-access roofs. Roof repairs often require contractors to move tools, materials and power sources to locations that are not always easy to reach. For service and repair work on ...
