Jenny Yu, Writer & Reporter
New resources for designing buildings in a warming climate
By Jenny Yu. An interactive training course and a new brief provide guidance on cool roof technologies and their role in sustainable building design. As extreme heat events become more frequent and energy efficiency remains a top priority for building professionals, new educational resources are helping architects, contractors and ...
Free educational seminar highlights snow retention best practices
By Jenny Yu. This spring, TRA Snow & Sun’s 3rd Annual Snow Retention Educational Seminar offers expert-led sessions on snow management solutions for modern roofing systems. Roofing professionals looking to expand their expertise in cold-climate performance and safety have an exciting educational opportunity this spring! On Thursday, April ...
Bringing the shop to the site with portable metal brakes
By Jenny Yu. Van Mark’s industrial portable brake is giving contractors an accessible way to grow their metal roofing services. At the 2026 International Roofing Expo, Van Mark Products Corporation showcased its latest innovations while engaging contractors eager to expand into the metal roofing market. Scott Totin, regional ...
Floating saunas transform waste containers into waterfront wellness
By Jenny Yu. This innovative project uses recycled shipping containers to deliver a new sauna and plunge-pool experience. Two floating saunas built from recycled shipping containers and anchored in Sausalito Bay are redefining waterfront wellness. In a recent article of AQUA Magazine, the project called “Fjord” is described as ...
The cost, durability and energy efficiency of metal and asphalt roofing systems
By Jenny Yu. Explore some of the key features that differentiate two of the most popular roofing materials today. Every property owner has different goals, budgets and needs when it comes to choosing the roof system that works for them. To help contractors and homeowners make this decision, Sherwin-Williams ...
The role of collaboration in developing high-performing snow retention systems
By Jenny Yu. TRA Snow and Sun leaders discuss product design and the push for industry standards. In this MetalTalk™, Karen Edwards spoke with TRA Snow and Sun’s Business Development Manager Mindy Dahlquist and Technical Director Lane Gardner about how collaboration and testing are shaping the future of snow ...
Special people building special projects
By Jenny Yu. For Viotell Metal Concepts, the magic lies not in the machinery or the metal; it lies in its people. Inside Viotell Metal Concepts, innovation begins not with machines but with people. The company’s leaders, founder and CEO Gonzalo Tellez and COO Anthony Ortega, have built a ...
How insurance requirements are shaping the future of roof restorations
By Jenny Yu. Industry experts discuss recent insurance shifts in Florida and what this means for the roof restoration market. In a recent CoatingsCoffeeShop® Coffee Conversations, sponsored by APOC, Megan Ellsworth spoke with industry leaders Johnny Walker, national technical manager of APOC, and John Kenney, CEO of Cotney Consulting ...
Your behind-the-scenes referral program partner
By Jenny Yu. gFour Marketing acts as an extension of your business, saving you time and money to develop processes that result in high-quality leads. At the 2026 International Roofing Expo, Lauren White of The Coffee Shops™ spoke with Rebecca (Becca) Mayo, director of partnerships at gFour Marketing, ...
Cuidándonos unos a otros
Por Jenny Yu, traducido por Alberto Torres. El primer evento de renovación de techo del Consejo de Central Oregon de National Women in Roofing regaló a un veterano local un techo nuevo. En su primer evento de reemplazo de techo, el Consejo de Central Oregon de National Women in Roofing ...
