Roofing sales automation drives measurable growth for Conrad Roofing

By Jenny Yu.  

By partnering with Webrunner Media, Conrad Roofing significantly improved  response times, appointment set rates and revenue with a centralized automation platform. 

Roofing contractors looking to improve sales processes and lead conversion should take note of the results detailed in “From 38% to 95% Appointment Set Rates: How Conrad Roofing Used Boomerang to Unlock $2.14M in Quoted Revenue.” The Webrunner Media case study explores how Chicago-based Conrad Roofing transformed its marketing and sales outcomes by implementing Boomerang, Webrunner’s marketing and sales automation platform designed for contractors. 

Conrad Roofing, a long-established residential and commercial roofing company, faced challenges common in the industry: slow lead response times, manual sales processes and leads slipping through the cracks. Prior to adopting automation tools, much of the company’s customer data and project history lived with individual sales reps, making it difficult to maintain visibility and consistency when following up on new inquiries. 

After partnering with Webrunner and integrating Boomerang into their workflow, Conrad Roofing saw dramatic improvements in key performance indicators. Appointment set rates jumped from 38 percent to an impressive 95 percent, showing how automated follow-up sequences and centralized tracking ensure leads are engaged quickly and consistently. The company also saw significant revenue growth following the automation strategy rollout. 

The case study highlights more than just increased appointment set rates. In one campaign alone, Conrad Roofing’s revenue grew from $147,000 to $278,000 in the three months after Boomerang was implemented. Additionally, the company achieved more than $2.14 million in quoted revenue with the support of automated follow-ups and organized lead nurturing. 

The Conrad Roofing example underscores the value of combining targeted digital advertising with structured sales automation. For roofing businesses seeking to tighten their lead handling workflows and improve conversion metrics, the strategic use of platforms like Boomerang can offer measurable returns in appointment rates and revenue. 

Read the full case study and Watch this video to learn more about Conrad Roofing’s automation strategy and results.