Jenny Yu, Writer & Reporter
Leading with responsiveness and hands-on customer service
By Jenny Yu. From direct-to-builder service to jobsite visits, AJ Manufacturing puts customer needs at the center of every decision. At A.J. Manufacturing Inc., customer service is more than a department. It has been a core part of the company’s identity for its over five decades as a leader in ...
Safeguarding roofs from liability
By Jenny Yu. Contractors in snow-prone regions can reduce risk by educating customers and documenting snow retention decisions in every roofing contract. When winter weather hits, snow and ice can create dangerous conditions not only on the ground, but on the roof as well. For contractors, overlooking snow retention ...
Technology alone isn’t enough
By Jenny Yu. To stay competitive, scale your business and provide the best service possible, contractors should look to invest in a strategic, integrated CRM ecosystem. Whether they're using Excel spreadsheets, managing finances through QuickBooks or ordering materials through online portals, most roofing contractors today use technology as a ...
MCA 2026 Winter Meeting main events
By Jenny Yu. Educational sessions will focus on the economy, Artificial Intelligence and resilience in the industry. The Metal Construction Alliance (MCA) will host its 2026 Winter Meeting at the Hyatt Regency Hill County Resort and Spa in San Antonio, Texas, from January 13-15, 2026. The event will be ...
Don’t let the roof’s edge be the weakest link
By Jenny Yu. From wind uplift to water intrusion, choosing the right edge metal is critical for roof performance and structural integrity. Edge metal may only account for a small portion of a roof’s total surface area, but its role in protecting the structure from wind uplift and water ...
Selling the roofing lifestyle to the next generation
By Jenny Yu. To attract young people to the industry, companies need to meet them where they’re at and know what they want. Attracting the right workers for your crew is one of the most pressing issues in today’s labor landscape. In a recent episode of MetalCast™, Karen ...
Why solar still matters in a changing energy landscape
By Jenny Yu. Despite policy shifts and slowing incentives, long-term solar opportunities continue to grow for roofing professionals. In this Roofing Road Trips® episode, Mark Gies, director of strategy and market development at S-5!, joined Heidi J. Ellsworth to discuss the changing landscape of solar as the nation faces ...
Introducing The W.I.T.C.H
By Jenny Yu. A new product bewitched attendees at the 2025 Equip Expo with its ability to transform how crews work with more speed and efficiency. At the 2025 Equip Expo, The Coffee Shops™ Editor Lauren White took to the trade show floor to learn about the newest innovations ...
RCMA gears up for its 2026 Spring Meeting
By Jenny Yu. Industry leaders and contractors will gather on January 19, 2026, for technical sessions, business panels and networking before IRE. Roof Coatings Manufacturers Association (RCMA) will convene it's 2026 Spring Meeting on January 19, 2026, at the Las Vegas Convention Center, offering roof-coating professionals a timely opportunity ...
Winter is coming: It’s time to seal roof penetrations
By Jenny Yu. Ensuring vent pipes are fully sealed and safeguard jobs this winter season. As temperatures drop and the possibility of the first rain or snowfall looms, roofing contractors must ensure their clients’ roof systems are fully sealed and ready for winter challenges. Proper roof maintenance is ...
